July Business Services Acquires Employee Incentive Plans; AtlasMark Advisory Practice Merged into EXPAND

June 17, 2025

July Business Services (JULY) has acquired Employee Incentive Plans (EIP), effective May 30, 2025, and concurrently merged AtlasMark Financial’s retirement plan advisory practice into EXPAND, a wholly owned subsidiary of JULY. The deal expands JULY’s retirement-plan capabilities and scale — bringing additional advisory talent and strengthening its fiduciary-driven investment management offering as it grows its platform of retirement-plan services.

Buyers
July Business Services (JULY), Expand Financial (EXPAND)
Targets
Employee Incentive Plans (EIP), AtlasMark Financial (retirement plan advisory practice)
Sellers
Employee Incentive Plans, AtlasMark Financial (advisory practice)
Location
Texas, United States
Transaction Type
Addon

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