TSG Consumer Partners Acquires Majority Stake in Rough Country from Gridiron Capital

July 29, 2021

TSG Consumer Partners has signed a definitive agreement to acquire a majority stake in Rough Country from Gridiron Capital; financial terms were not disclosed. Gridiron and Rough Country management will remain significant investors and the company will continue to be led by its current management team as TSG looks to expand the brand's digital presence, product innovation and distribution.

Buyers
TSG Consumer Partners
Targets
Rough Country
Sellers
Gridiron Capital
Industry
Automotive
Location
Tennessee, United States
Transaction Type
Buyout

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