Onetag Acquires Aryel to Build Unified Value Exchange for Programmatic Advertising

March 3, 2026

Onetag, backed by PE sponsor Wise Equity, announced it has acquired Aryel, an Italian ad tech company focused on immersive and interactive advertising experiences. The deal combines Aryel’s formats and creative-performance data with Onetag’s global programmatic exchange and AI-driven decisioning to create a unified value exchange for the open internet.

Buyers
Onetag
Targets
Aryel
Location
Italy
Transaction Type
Buyout

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