Onetag Acquires Aryel to Build Unified Value Exchange for Programmatic Advertising
March 3, 2026
Onetag, backed by PE sponsor Wise Equity, announced it has acquired Aryel, an Italian ad tech company focused on immersive and interactive advertising experiences. The deal combines Aryel’s formats and creative-performance data with Onetag’s global programmatic exchange and AI-driven decisioning to create a unified value exchange for the open internet.
- Buyers
- Onetag
- Targets
- Aryel
- Industry
- Media & Entertainment
- Location
- Italy
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Arieli EL Acquires 59.14% Stake in Elron Ventures
September 4, 2024
Financial Services
Arieli EL, part of the Arieli family office, has completed a $53.2 million acquisition of a 59.14% controlling stake in Elron Ventures from Discount Investment Corporation Ltd. The deal gives Arieli EL control of Elron — a Tel Aviv–based venture/holding company with over $250 million AUM and a portfolio of cybersecurity, B2B software and health-tech companies — and includes Elron’s 50% interest in Rafael Development Corporation, a JV with Rafael Advanced Defense Systems.
-
VideoAmp Acquires Elsy
April 19, 2022
Marketing & Advertising
VideoAmp has acquired Elsy, a New York–based media investment optimization platform, to automate and integrate algorithmic planning, monitoring and optimization into VideoAmp's cross-platform measurement and currency solutions. The acquisition will reduce manual operational work, enable pre-/in-/post-flight optimization recommendations, and accelerate adoption of VideoAmp's measurement capabilities across advertisers, agencies and publishers.
-
Ariela & Associates International Acquires Parade
August 15, 2023
Consumer Products
Ariela & Associates International (AAi) has acquired inclusive, digitally native intimates brand Parade. Parade will operate as a division within AAi, maintaining its creative identity while leveraging AAi’s sourcing, design and forecasting capabilities to scale in the U.S. and globally.
-
Advanced Instruments Acquires Artel
April 26, 2022
Medical Devices
Advanced Instruments has signed an agreement to acquire Artel, a Westbrook, Maine-based provider of calibration and validation instruments, consumables, software and services for life-science laboratories. The add-on transaction is funded by Patricia Industries and Advanced Instruments (with external debt), values Artel at an upfront ~$85m with contingent payments of up to $55m, and is intended to expand Advanced Instruments' liquid-handling portfolio and R&D capabilities.
-
Synamedia Acquires Utelly to Enhance Synamedia Go's Content Discovery
May 25, 2022
Cloud & SaaS
Synamedia has acquired Utelly, a UK-based SaaS content discovery and metadata aggregation provider, to embed Utelly's search, recommendations and metadata capabilities into the Synamedia Go platform. The deal will strengthen Synamedia's streaming product suite by integrating AI-powered metadata aggregation and recommendation features to improve viewer discovery, retention and ARPU.
-
YPrime Acquires Tryl to Expand Patient Engagement Capabilities
February 8, 2022
Software
YPrime, a cloud-based eClinical solutions provider, has acquired Tryl, a patient engagement software company, and will transfer Tryl’s staff, development capabilities, and IP into YPrime to enhance its patient engagement technologies and support decentralized clinical trials. The acquisition is intended to integrate Tryl’s personalized engagement tools and proprietary engagement score with YPrime’s eCOA and IRT offerings to boost patient retention and trial adherence.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.