Patron Technology Acquires Fan Interactive Marketing

January 11, 2023

Patron Technology, the Pittsburgh-based event technology platform, has acquired Fan Interactive Marketing, a data-driven fan engagement and marketing services specialist. The deal (terms undisclosed) brings Fan Interactive's CRM, email marketing and digital advertising capabilities into Patron's ticketing and fan-engagement platform to strengthen marketing and data consolidation capabilities for live entertainment clients.

Buyers
Patron Technology
Targets
Fan Interactive Marketing
Industry
Cloud & SaaS
Location
California, United States
Transaction Type
Buyout

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