Playmaker Capital Acquires Yardbarker (YB Media LLC)
July 26, 2021
Playmaker Capital Inc. (TSX-V: PMKR) acquired California-based sports and entertainment digital media business YB Media LLC (d/b/a Yardbarker) pursuant to a purchase agreement dated July 26, 2021. The deal consideration is up to US$24 million (US$10M cash, US$8M equity on closing, plus up to US$6M contingent/earnout), and brings Playmaker more than four million monthly unique users and 350,000+ daily newsletter subscribers to accelerate its U.S. growth and expand its sports media ecosystem.
- Buyers
- Playmaker Capital Inc. (Playmaker)
- Targets
- YB Media LLC (d/b/a Yardbarker)
- Sellers
- Jeff Kloster, Mark Johns, Ben Maggin, YB Media LLC
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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