Plimsoll Productions Acquires Magnify Media

OneMagnify (Crestview-backed) Acquires Optimal’s Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, backed by private equity firm Crestview Partners, acquired Optimal’s Performance Marketing business. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled marketing platform and analytics to expand paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.

Multiply Media Group Acquires London Lites

November 27, 2025

Marketing & Advertising

Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC, has acquired 100% of London Lites, a London-based digital Out‑of‑Home (DOOH) operator. The deal adds more than 65 premium digital signs (including The Cube @ Flannels on Oxford Street) to MMG’s UK footprint and will be integrated under the Backlite UK brand to accelerate MMG’s UK expansion and programmatic DOOH capabilities.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

ITV plc Acquires Plimsoll Productions from LDC for £131m

June 14, 2022

Media & Entertainment

ITV plc has acquired Bristol-based independent production company Plimsoll Productions from private equity investor LDC in a transaction valuing Plimsoll at £131 million. Plimsoll — a leading producer of natural history, documentary and factual entertainment — will remain an independent brand with its existing management continuing to run the business, while ITV aims to strengthen its international content offering and natural history capability.

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

LDC Takes Minority Stake in Plimsoll Productions

August 13, 2019

Media & Entertainment

LDC has invested a minority equity stake in Plimsoll Productions in a deal valuing the UK-based TV production company at around £80 million. The investment will support Plimsoll's growth plans — including further investment in natural history and documentary divisions, development of intellectual property, and expansion into the US and other global markets — while founder Grant Mansfield remains CEO.