Vector Capital Acquires Mood Media

Mood Media Acquires PlayNetwork from Octave Group

September 21, 2021

Media & Entertainment

Mood Media acquired PlayNetwork from Octave Group to expand its in-store audio, video and digital signage offerings. PlayNetwork is a global music technology and audiovisual systems provider serving over 400 brands at more than 100,000 locations worldwide; financial terms were not disclosed.

Mood Media Acquires Vibenomics

March 21, 2023

Marketing & Advertising

Mood Media has acquired Vibenomics, an in-store digital advertising and audio platform provider. The acquisition expands Mood Media's in-store experiential and retail media capabilities, enabling enhanced programmatic advertising, analytics and revenue opportunities for retailers and brands.

Vector Capital Acquires MarkLogic

October 21, 2020

Software

Private equity firm Vector Capital completed the acquisition of MarkLogic Corporation, a provider of enterprise data integration and data management solutions. Vector named Adrian Carr as CEO and said it will partner with management to accelerate MarkLogic’s growth, including its automated cloud offering, Data Hub Service.

Vector Capital Invests in MoxiWorks

September 12, 2019

Software

Vector Capital made a meaningful growth equity investment in MoxiWorks, a real estate technology platform, with Software Equity Group serving as exclusive advisor. The capital will be used to accelerate product development, scale sales and marketing, and selectively pursue acquisitions; existing shareholder-customers Windermere Real Estate, Howard Hanna Real Estate Services, and Long & Foster Real Estate will leverage the platform to support growth.

Apiary Capital Invests in MediaSense

August 12, 2021

Marketing & Advertising

Apiary Capital has completed a growth investment in MediaSense, the UK-based technology-enabled media advisor. The investment will fund MediaSense’s expansion—particularly into Asia and the United States—and support capability and team investment to scale its advisory and technology offering.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.