Overdrive Marketing Inc. Acquires TheRX.com

OptimizeRx Acquires RMDY Health

September 5, 2019

Cloud & SaaS

OptimizeRx Corporation (NASDAQ: OPRX) agreed to acquire RMDY Health, a digital therapeutics SaaS platform, for $16 million in cash and equity ($8M cash, $8M equity). The deal expands OptimizeRx's patient engagement capabilities into digital therapeutics and adds new client segments including payers, MedTech and medical associations; RMDY will retain its technology team in Tel Aviv while U.S. personnel will operate from OptimizeRx's U.S. offices.

OptimizeRx Acquires Medicx Health for $95 million

October 12, 2023

Marketing & Advertising

OptimizeRx Corp. (Nasdaq: OPRX) has signed an agreement to acquire Scottsdale-based Medicx Health (Healthy Offers, Inc.) for $95 million, with certain Medicx managers rolling about $10.5 million into OptimizeRx stock. The acquisition will expand OptimizeRx's omnichannel reach by adding Medicx's patient-focused Micro-Neighborhood Targeting platform and analytics, and is expected to be immediately accretive and to increase consolidated revenue run-rate toward $100 million.

Capitala Group Acquires Overdrive Interactive

January 27, 2022

Marketing & Advertising

Capitala Group has acquired Overdrive Interactive, an Allston, Massachusetts–based digital marketing agency, with Wells Fargo Strategic Capital joining as a blue-chip co-investor. The transaction—Capitala's first from its new flagship fund—positions Overdrive to grow organically and via acquisitions, with 7 Mile Advisors acting as sell-side advisor.

OverDrive Acquires RBdigital Library Business from RBmedia

June 23, 2020

Media & Entertainment

OverDrive, the KKR-owned digital reading platform based in Cleveland, acquired the assets of RBmedia’s RBdigital library business across North America, the United Kingdom and Australia. The deal transfers RBdigital’s library platform to OverDrive to expand its catalog and features for libraries—bringing additional audiobooks and potential magazine content—while RBmedia retains its publishing businesses.

OmniSYS Acquires Rx-Net (ProfitMax)

June 5, 2019

Healthcare Services

OmniSYS, a Dallas-based pharmacy technology company, acquired Rx-Net and its automated prescription pricing solution ProfitMax to expand its product capabilities for retail pharmacies. Rx-Net manages over $4 billion in annual prescription volume with customers across all 50 states, and key Rx-Net personnel are expected to remain to support integration.

Pro Shop Acquires GolfWRX

July 23, 2025

Media & Entertainment

Pro Shop, a media and commerce company focused on golf culture, has acquired GolfWRX, a leading online golf community known for equipment reviews and forums. The deal expands Pro Shop's portfolio and content capabilities while allowing GolfWRX to retain editorial independence and access Pro Shop's creative, production, and PGA TOUR relationships.