Sequoia Financial Group Acquires Sterling Financial Group

Sequoia Financial Group Acquires Cirrus Wealth Management

July 31, 2023

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with nearly $16 billion in AUM, has agreed to acquire Cleveland-based Cirrus Wealth Management. The transaction, intended to support Cirrus's succession plan and expand Sequoia's advisor platform and client services, is expected to close on July 31, 2023; financial terms were not disclosed.

Sequoia Financial Group Acquires M Capital Advisors

October 20, 2023

Wealth Management

Sequoia Financial Group has entered into an agreement to acquire Nashville-based M Capital Advisors, an SEC-registered wealth management firm managing approximately $930 million in assets. The acquisition expands Sequoia's wealth management capabilities and high-net-worth client offerings; the transaction was expected to close by Oct. 31, 2023 and financial terms were not disclosed.

Sequoia Financial Group Acquires Affinia Financial Group

August 14, 2023

Financial Services

Sequoia Financial Group, an Akron, Ohio–based SEC-registered wealth manager with nearly $16 billion in AUM, has agreed to acquire Affinia Financial Group, a Burlington, Massachusetts wealth manager that specializes in special needs financial planning and manages about $418 million in AUM. The transaction is expected to close in August 2023; financial terms were not disclosed. Sequoia said the acquisition will expand its specialized planning capabilities and give Affinia clients access to broader investment opportunities and Sequoia's platform and resources.

Sequoia Financial Group Acquires Carlson Capital Management

January 29, 2025

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with $22.6 billion AUM, has acquired Carlson Capital Management (CCM), a Northfield, Minnesota investment advisory firm with $3.8 billion in client assets. The deal (completed March 31, 2025) adds CCM’s tax planning capabilities, expands Sequoia’s national footprint to 34 offices across 19 states, and brings CCM’s ~80 employees into Sequoia’s platform.

Sequoia Financial Group Acquires Family Asset Management

October 31, 2024

Financial Services

Akron, Ohio-based Sequoia Financial Group has acquired Family Asset Management (FAM), a Charleston, South Carolina-based SEC-registered investment advisory firm with roughly $300 million in assets under management. The acquisition expands Sequoia Financial's Southeast footprint and adds FAM's high-net-worth and multigenerational family advisory capabilities to Sequoia's wealth management and Sequoia Sentinel family office services; financial terms were not disclosed.

Sequoia Financial Group Acquires Zeke Capital Advisors

February 16, 2023

Wealth Management

Sequoia Financial Group has agreed to acquire Zeke Capital Advisors, a Berwyn, Pennsylvania–based multifamily office that oversees roughly $5 billion in ultra-high-net-worth client assets. The deal, which will bring Sequoia's total client assets to more than $15 billion, will have Zeke operate under the Sequoia brand beginning March 1; Zeke's leadership will remain involved post-close.