Sequoia Financial Group Acquires M Capital Advisors

Sequoia Financial Group Acquires Carlson Capital Management

January 29, 2025

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with $22.6 billion AUM, has acquired Carlson Capital Management (CCM), a Northfield, Minnesota investment advisory firm with $3.8 billion in client assets. The deal (completed March 31, 2025) adds CCM’s tax planning capabilities, expands Sequoia’s national footprint to 34 offices across 19 states, and brings CCM’s ~80 employees into Sequoia’s platform.

Sequoia Financial Group Acquires Family Asset Management

October 31, 2024

Financial Services

Akron, Ohio-based Sequoia Financial Group has acquired Family Asset Management (FAM), a Charleston, South Carolina-based SEC-registered investment advisory firm with roughly $300 million in assets under management. The acquisition expands Sequoia Financial's Southeast footprint and adds FAM's high-net-worth and multigenerational family advisory capabilities to Sequoia's wealth management and Sequoia Sentinel family office services; financial terms were not disclosed.

Sequoia Financial Group Acquires Zeke Capital Advisors

February 16, 2023

Wealth Management

Sequoia Financial Group has agreed to acquire Zeke Capital Advisors, a Berwyn, Pennsylvania–based multifamily office that oversees roughly $5 billion in ultra-high-net-worth client assets. The deal, which will bring Sequoia's total client assets to more than $15 billion, will have Zeke operate under the Sequoia brand beginning March 1; Zeke's leadership will remain involved post-close.

Sequoia Financial Group Acquires Cirrus Wealth Management

July 31, 2023

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with nearly $16 billion in AUM, has agreed to acquire Cleveland-based Cirrus Wealth Management. The transaction, intended to support Cirrus's succession plan and expand Sequoia's advisor platform and client services, is expected to close on July 31, 2023; financial terms were not disclosed.

Valeas Capital Partners Backs Sequoia Financial Group with $200M Minority Investment

October 19, 2022

Financial Services

San Francisco-based Valeas Capital Partners has committed more than $200 million to acquire a minority stake in Akron, Ohio-based Sequoia Financial Group, joining existing minority investor Kudu Investment Management. Sequoia — which will remain majority employee-owned — will use the capital to accelerate organic and inorganic growth, invest in technology and expand client services.

Sequoia Financial Group Acquires Sterling Financial Group

December 4, 2025

Financial Services

Sequoia Financial Group, an Akron-based SEC-registered wealth manager with $29.9 billion AUM, has acquired Pasadena-based Sterling Financial Group, a seven-person independent investment advisory firm with $406 million in AUM. The deal expands Sequoia's footprint in California and brings Sterling's advisors and clients into Sequoia's platform; terms were not disclosed.