Salesforce Acquires Evergage
February 7, 2020
Salesforce acquired Evergage, a real-time 1:1 personalization and customer data platform, to strengthen its personalization and customer data capabilities across Marketing Cloud. Evergage had raised about $26 million prior to the deal and will be integrated into Salesforce to deliver enhanced, machine-learning driven personalization at scale.
- Buyers
- Salesforce
- Targets
- Evergage
- Industry
- Cloud & SaaS
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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