Salesforce Acquires Evergage

February 7, 2020

Salesforce acquired Evergage, a real-time 1:1 personalization and customer data platform, to strengthen its personalization and customer data capabilities across Marketing Cloud. Evergage had raised about $26 million prior to the deal and will be integrated into Salesforce to deliver enhanced, machine-learning driven personalization at scale.

Buyers
Salesforce
Targets
Evergage
Industry
Cloud & SaaS
Location
Massachusetts, United States
Transaction Type
Buyout

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