Brentwood Associates Makes Significant Investment in Service Management Group (SMG)

Gryphon Investors Acquires Safety Management Group

January 8, 2026

Professional Services

Gryphon Investors has acquired Safety Management Group (SMG) from NMS Capital; financial terms were not disclosed. SMG, headquartered in Indianapolis, will serve as a new platform for Gryphon to pursue organic growth and add-on M&A in outsourced Environmental, Health & Safety (EH&S) services while SMG's management team remains in place with a meaningful ownership stake.

Service Management Group Acquires Bulbshare

October 24, 2024

Data & Analytics

Service Management Group (SMG) has acquired Bulbshare, a London-based AI-powered customer community and insights platform. The purchase expands SMG’s experience management and data analytics capabilities, deepening its offering to consumer brands and supporting Bulbshare’s continued growth under SMG’s PE-backed ownership.

Brentwood Associates Acquires Majority Interest in Chicken Salad Chick from Eagle Merchant Partners

November 4, 2019

Restaurants & Hospitality

Brentwood Associates has acquired a majority interest in SSRG Holdings, LLC (Chicken Salad Chick) from Eagle Merchant Partners. The fast-casual chain — led by CEO Scott Deviney and operating 137 locations across 16 states as of the announcement — will continue to pursue growth and geographic expansion; transaction terms were not disclosed.

Brentwood Associates Takes Minority Stake in Snooze

December 17, 2020

Restaurants & Hospitality

Brentwood Associates has made a strategic minority investment in Snooze, the Denver-based breakfast and brunch restaurant chain, joining existing investors Stripes and Alliance Consumer Growth. The undisclosed deal adds Brentwood partner Rahul Aggarwal to Snooze's board and aims to fund nationwide expansion of the 44-unit concept.

Press Ganey Acquires Strategic Management Decisions (SMD)

January 7, 2020

Healthcare Services

Press Ganey has acquired Strategic Management Decisions (SMD), a healthcare HR consulting and predictive analytics firm, to expand its workforce engagement and predictive analytics capabilities. The deal integrates SMD's analytics-driven consulting and AI-enabled tools into Press Ganey's Workforce and Engagement Solution to help health systems reduce turnover and improve HR performance.

Elevate Acquires Sweet Management Group

January 6, 2026

Marketing & Advertising

Elevate, a global integrated agency, has acquired Sweet Management Group (SMG), a chef representation and culinary consultancy led by Lonny Sweet. The acquisition expands Elevate’s capabilities into culinary marketing and talent representation, adding SMG’s roster of celebrated chefs and enhancing Elevate’s offerings across sports, entertainment, hospitality, and brand partnerships.