Elevate Acquires Sweet Management Group

Brentwood Associates Makes Significant Investment in Service Management Group (SMG)

October 27, 2021

Cloud & SaaS

Brentwood Associates has made a significant growth-oriented investment in Service Management Group (SMG) to accelerate product innovation, expand the company's market presence, and support its software-with-a-service (SwaS) model. As part of the transaction SMG appointed Davin Cushman as CEO and founder Andy Fromm transitioned to a passive investor role.

Elevate Acquires Downstream and GA

December 18, 2025

Professional Services

Elevate has acquired experiential design studio Downstream and luxury hospitality design studio GA, combining the firms into an expanded Elevate Creative with more than 250 designers, technologists, and strategists across North America, Europe, and Asia. The deal broadens Elevate's capabilities in immersive digital experiences and luxury hospitality design and appoints Chris Allphin as President of Elevate Creative.

Gryphon Investors Acquires Safety Management Group

January 8, 2026

Professional Services

Gryphon Investors has acquired Safety Management Group (SMG) from NMS Capital; financial terms were not disclosed. SMG, headquartered in Indianapolis, will serve as a new platform for Gryphon to pursue organic growth and add-on M&A in outsourced Environmental, Health & Safety (EH&S) services while SMG's management team remains in place with a meaningful ownership stake.

Ascend Capital Partners Acquires Majority Stake in Seoul Medical Group (SMG)

October 25, 2023

Healthcare Services

Ascend Capital Partners, a healthcare-focused private equity partnership, has acquired a majority stake in Seoul Medical Group (SMG), a physician-run Independent Physician Association and owner of the MSO Advanced Medical Management. Ascend will provide capital and operational support to expand AMM's technology, data analytics and capabilities to improve care coordination and expand access for SMG's predominantly Korean-American patient network across multiple U.S. states.

Integrity Marketing Group Acquires Elevation Sales Coaching

October 25, 2022

Financial Services

Integrity Marketing Group (Integrity) has acquired Elevation Sales Coaching, a Wake Forest, North Carolina-based sales coaching and insurance agency focused on the senior market. As part of the deal, Elevation President Jordan Smith becomes a Managing Partner at Integrity; financial terms were not disclosed.

SellerX Acquires Elevate Brands to Create SellerX Group

June 1, 2023

E-Commerce

Berlin-based eCommerce aggregator SellerX has signed an all-share agreement to acquire U.S.-based Elevate Brands, creating SellerX Group with more than 80 Amazon-native brands and combined annual sales of roughly €400m. Existing investors (led by Sofina with participation from L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90 and TRCM Fund) committed €60m+ of new equity and the combined business will receive an expanded credit facility to pursue further M&A and international expansion.