SellerX Acquires Elevate Brands to Create SellerX Group
June 1, 2023
Berlin-based eCommerce aggregator SellerX has signed an all-share agreement to acquire U.S.-based Elevate Brands, creating SellerX Group with more than 80 Amazon-native brands and combined annual sales of roughly €400m. Existing investors (led by Sofina with participation from L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90 and TRCM Fund) committed €60m+ of new equity and the combined business will receive an expanded credit facility to pursue further M&A and international expansion.
- Buyers
- SellerX, Sofina, L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90, TRCM Fund
- Targets
- Elevate Brands
- Industry
- E-Commerce
- Location
- Texas, United States
- Transaction Type
- Buyout
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