SellerX Acquires Elevate Brands to Create SellerX Group

June 1, 2023

Berlin-based eCommerce aggregator SellerX has signed an all-share agreement to acquire U.S.-based Elevate Brands, creating SellerX Group with more than 80 Amazon-native brands and combined annual sales of roughly €400m. Existing investors (led by Sofina with participation from L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90 and TRCM Fund) committed €60m+ of new equity and the combined business will receive an expanded credit facility to pursue further M&A and international expansion.

Buyers
SellerX, Sofina, L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90, TRCM Fund
Targets
Elevate Brands
Industry
E-Commerce
Location
Texas, United States
Transaction Type
Buyout

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