Cart.com Acquires SellerActive to Expand Multichannel Ecommerce Capabilities

Cart.com Acquires 180Commerce

November 14, 2021

E-Commerce

Cart.com, the end-to-end ecommerce-as-a-service provider, has acquired 180Commerce, a Carlsbad-based marketplace-focused ecommerce agency. The acquisition brings 180Commerce’s marketplace management, advertising, content and analytics capabilities into Cart.com’s integrated commerce platform to expand marketplace services for Cart.com’s brand customers.

Cart.com Acquires Amify to Expand Amazon Marketplace Services

April 2, 2024

Marketing & Advertising

Cart.com has acquired Amify, a provider of Amazon optimization and advertising services, to strengthen its Marketplace Services and expand capabilities for mid‑market and enterprise brands. Amify’s full team — including founder Ethan McAfee and CEO Chris Mehrabi, who will lead Cart.com’s Professional Services as Chief Delivery Officer — will integrate into Cart.com to deliver expanded omnichannel software, services and logistics.

Cart.com Acquires Sauceda Industries

July 26, 2021

Logistics & Distribution

Cart.com has acquired Sauceda Industries, an Austin-based 3PL provider that offers omnichannel fulfillment services for ecommerce brands. The acquisition expands Cart.com's nationwide fulfillment capabilities and integrates Sauceda's partner network, people and processes into Cart.com's end-to-end ecommerce platform.

Avenue7Media Acquires Cascadia Seller Solutions

March 8, 2022

Marketing & Advertising

Avenue7Media has acquired Cascadia Seller Solutions, a Seattle-based Amazon and Walmart marketplace managed-services and consulting firm. The acquisition strengthens Avenue7Media’s service capabilities and talent pool, supporting its growth strategy and expansion into additional marketplaces.

Cart.com Acquires OceanX (Guthy-Renker Fulfillment Operations)

December 10, 2024

Logistics & Distribution

Cart.com has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy‑Renker, adding approximately 200 employees and two facilities (over 600,000 sq ft) to its network. The deal deepens Cart.com’s tech-enabled logistics and fulfillment capabilities for beauty, health and wellness brands and brings Bill Guthy on as a strategic advisor.

Cart.com Acquires DataFeedWatch

March 17, 2022

Cloud & SaaS

Cart.com acquired DataFeedWatch, a data-feed management SaaS provider, to add feed management and marketplace listing capabilities and expand its international reach. The acquisition gives Cart.com customers access to DataFeedWatch's integrations with 2,000+ shopping channels and accelerates Cart.com's expansion into Europe while bringing all DataFeedWatch employees and CEO Jacques van der Wilt into the Cart.com organization.