Cart.com Acquires OceanX (Guthy-Renker Fulfillment Operations)

December 10, 2024

Cart.com has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy‑Renker, adding approximately 200 employees and two facilities (over 600,000 sq ft) to its network. The deal deepens Cart.com’s tech-enabled logistics and fulfillment capabilities for beauty, health and wellness brands and brings Bill Guthy on as a strategic advisor.

Buyers
Cart.com
Targets
OceanX
Sellers
Guthy‑Renker
Location
California, United States
Transaction Type
Divestiture

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