Cart.com Acquires Amify to Expand Amazon Marketplace Services

April 2, 2024

Cart.com has acquired Amify, a provider of Amazon optimization and advertising services, to strengthen its Marketplace Services and expand capabilities for mid‑market and enterprise brands. Amify’s full team — including founder Ethan McAfee and CEO Chris Mehrabi, who will lead Cart.com’s Professional Services as Chief Delivery Officer — will integrate into Cart.com to deliver expanded omnichannel software, services and logistics.

Buyers
Cart.com
Targets
Amify
Location
Ohio, United States
Transaction Type
Buyout

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