Cart.com Acquires Amify to Expand Amazon Marketplace Services
April 2, 2024
Cart.com has acquired Amify, a provider of Amazon optimization and advertising services, to strengthen its Marketplace Services and expand capabilities for mid‑market and enterprise brands. Amify’s full team — including founder Ethan McAfee and CEO Chris Mehrabi, who will lead Cart.com’s Professional Services as Chief Delivery Officer — will integrate into Cart.com to deliver expanded omnichannel software, services and logistics.
- Buyers
- Cart.com
- Targets
- Amify
- Industry
- Marketing & Advertising
- Location
- Ohio, United States
- Transaction Type
- Buyout
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