MRM//McCann Acquires Optaros

Blue Yonder Acquires Optoro

August 19, 2025

Logistics & Distribution

Blue Yonder has acquired Optoro, a U.S.-based returns management technology provider, to strengthen and extend its end-to-end returns management capabilities across warehouse and in-store processes. The deal integrates Optoro's recommerce and dispositioning technology into Blue Yonder's AI-driven supply chain platform to improve efficiency, reduce waste, and expand offerings for retailers, brands and logistics service providers.

Avionos Acquires Integrous Marketing

May 4, 2023

Marketing & Advertising

Chicago-based digital experience agency Avionos has acquired Austin-based Integrous Marketing, a demand-generation and analytics-focused digital marketing agency. The acquisition expands Avionos’ paid/earned media and measurement capabilities to better support client acquisition and loyalty efforts; financial terms were not disclosed.

Publicis Groupe Acquires Profitero

May 3, 2022

Cloud & SaaS

Publicis Groupe has agreed to acquire Profitero, a global SaaS ecommerce intelligence and digital shelf analytics platform. Profitero’s products, technology and ~300 employees will be integrated into Publicis’ commerce, retail media and data capabilities to expand the Groupe’s commerce intelligence and activation offerings.

CivicPlus Acquires Optimere (ArchiveSocial, Monsido, NextRequest)

May 22, 2022

Government & Public Sector

CivicPlus has agreed to acquire Optimere, the combined business behind ArchiveSocial, Monsido, and NextRequest, to integrate digital compliance, accessibility, and records-management capabilities into its Civic Experience Platform. Insight Partners will support the transaction with additional equity and certain Optimere shareholders (including Level Equity) will become investors in CivicPlus; Optimere serves over 6,000 customers and had crossed roughly $30M ARR prior to the deal.

MCR Acquires Optii (Cloud-Based Hotel Housekeeping Platform)

December 7, 2021

Cloud & SaaS

MCR, the U.S. hotel owner-operator, has acquired Optii, a cloud-based, AI-powered hotel operations and housekeeping software platform headquartered in Austin, Texas. Optii will remain a standalone company with its existing management team; MCR will act as an arms-length customer and leverage the platform across its portfolio to drive operational improvements and product enhancements.

ORIX Capital Partners Acquires Majority Interest in Optimad Media

May 4, 2021

Marketing & Advertising

ORIX Capital Partners (OCP) acquired a majority interest in Optimad Media LLC, a tech-enabled performance marketing provider serving Consumer Packaged Goods and Film & Entertainment clients. OCP said it will partner with Optimad co-founders and marketing executive Alexander Jutkowitz (joining the board) to grow the business organically and through M&A and expand its service and technology offerings.