Publicis Groupe Acquires Profitero

Publicis Groupe Acquires Corra to Bolster Publicis Sapient's Commerce Capabilities

June 5, 2023

IT Services

Publicis Groupe has acquired Corra, a leading Adobe Commerce partner headquartered in New York, and will fold the business into Publicis Sapient to strengthen its digital commerce and composable/headless commerce capabilities. Corra — known for its Adobe Commerce expertise and managed services — will expand Publicis Sapient’s SPEED capabilities across Strategy, Product, Experience, Engineering and Data & AI.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Prometheus Group Acquires Webalo

January 16, 2026

Software

Prometheus Group, an AI-enhanced enterprise asset management (EAM) software provider, has acquired Webalo, an AI-enabled connected worker platform. The deal integrates Webalo's frontline data-capture and AI workflow capabilities into Prometheus's EAM platform to create a closed-loop digital execution solution; financial terms were not disclosed.

Adswerve Acquires MiaProva to Expand Digital Marketing and Testing Capabilities

January 30, 2024

Marketing & Advertising

Adswerve has acquired MiaProva, an Adobe Solution Partner and maker of an Optimization Management Platform, to strengthen its digital marketing, testing and personalization capabilities. The deal brings MiaProva founder Brian Hawkins and the company's proprietary technologies (including a widely used Chrome extension and an optimization application with hundreds of enterprise users) into Adswerve's consulting and Adobe services practice.