Adswerve Acquires MiaProva to Expand Digital Marketing and Testing Capabilities

Adswerve Acquires Metric Partners Consulting

September 2, 2022

Data & Analytics

Adswerve, a Denver-based digital media and analytics consultancy, has acquired Metric Partners Consulting, an Adobe-focused digital analytics and implementation firm. The deal expands Adswerve's capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Customer Journey Analytics, augmenting its data activation and personalization offerings for enterprise clients.

NVM Private Equity Backs Management Buyout of Inprova

November 16, 2022

Professional Services

NVM Private Equity has invested to support a management buyout of Cheshire-based Inprova, a tech- and data-enabled procurement services business led by Group CEO Steve Malone. The capital will be used to further develop Inprova's technology platform and procurement analytics capabilities; senior debt for the transaction was provided by Shawbrook Bank.

Publicis Groupe Acquires Profitero

May 3, 2022

Cloud & SaaS

Publicis Groupe has agreed to acquire Profitero, a global SaaS ecommerce intelligence and digital shelf analytics platform. Profitero’s products, technology and ~300 employees will be integrated into Publicis’ commerce, retail media and data capabilities to expand the Groupe’s commerce intelligence and activation offerings.

Prodege Acquires AdGate Media

July 11, 2022

Marketing & Advertising

Prodege, a marketing and consumer insights platform, has acquired AdGate Media, a New York–based digital advertising company that connects users of websites and apps with premium brands. The acquisition expands Prodege’s audience and ad monetization capabilities as it continues building its consumer insights and advertising portfolio.

Morae Global Acquires Adaptive Solutions, Inc.

August 17, 2021

IT Services

Morae Global Corporation, a Houston-based digital transformation firm for the legal industry, acquired Philadelphia-based information management provider Adaptive Solutions, Inc. The deal strengthens Morae's North American delivery and managed services capabilities for document and information management (including iManage implementations) and follows new funding announced from BlackRock.

Arreva Acquires MaestroSoft

August 12, 2020

Software

Arreva has acquired MaestroSoft, a provider of auction, event management, mobile bidding (Text2Bid) and text-based giving (Text2Fund) software, to expand its virtual fundraising and donor engagement capabilities. MaestroSoft will continue to operate as a stand-alone Arreva company with its Seattle/Bellevue team retained, broadening Arreva’s ExceedFurther platform offerings for nonprofit clients.