1440 Foods Acquires FITCRUNCH and Bakery Barn

November 1, 2024

1440 Foods, a sports and active nutrition platform backed by Bain Capital and 4x4 Capital, has acquired FITCRUNCH and Bakery Barn from Union Capital Associates, L.P., celebrity chef Robert Irvine and other founders. FITCRUNCH CEO Patrick Cornacchiulo will become CEO of 1440; financial terms were not disclosed. The deal adds a growing high‑protein snack brand and a manufacturing platform to 1440's portfolio to support expanded retail distribution and innovation.

Buyers
1440 Foods, Bain Capital, 4x4 Capital
Targets
FITCRUNCH, Bakery Barn
Sellers
Union Capital Associates, L.P., Robert Irvine, Founders
Platforms
1440 Foods
Industry
Food & Beverage
Location
United States
Transaction Type
Addon

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