Merit Capital Partners and Six Pillars Partners Recapitalize Red Square and Foundry to Form Good Giant

December 7, 2022

Merit Capital Partners partnered with Six Pillars Partners and the company's management to merge and recapitalize Red Square Agency, Inc. (Mobile, Alabama) and Foundry, LLC (Reno, Nevada) to form Good Giant, a full-service integrated marketing agency focused on the casino and hospitality sectors. Merit provided subordinated debt and equity as part of the transaction, which represents the firm's fourth platform investment by Fund VII.

Buyers
Merit Capital Partners, Six Pillars Partners, Active management (company leadership)
Targets
Red Square Agency, Inc., Foundry, LLC
Location
United States
Transaction Type
Recapitalization

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