ROLLER Acquires BookNow Software
October 10, 2025
ROLLER, the Austin-based venue management platform, has acquired BookNow Software, a UK-based Salesforce-native booking and operations platform. The deal expands ROLLER's European footprint and brings BookNow's CRM interoperability and enterprise-focused booking capabilities into ROLLER's product suite; BookNow founder Luke Sims will join ROLLER to lead the business as CEO of BookNow under ROLLER.
- Buyers
- ROLLER
- Targets
- BookNow Software
- Industry
- Cloud & SaaS
- Location
- United Kingdom
- Transaction Type
- Buyout
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