Rovi Corporation Acquires SideReel to Launch AllRovi.com
March 1, 2011
Rovi Corporation has acquired TV-tracking site SideReel (terms not disclosed) and is using the acquisition to launch AllRovi.com, a consumer-facing video and music discovery site. The move combines Rovi's search, recommendation technology and extensive media library with SideReel's TV show-tracking and streaming aggregation capabilities to broaden Rovi's consumer offerings.
- Buyers
- Rovi Corporation
- Targets
- SideReel
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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