Serent-Backed Revinate Acquires NAVIS

Revinate, backed by Serent Capital, has acquired NAVIS and will operate under the Revinate name with Serent as the largest shareholder. The combined company will integrate Revinate's guest data and marketing automation platform with NAVIS' reservation sales and direct-booking capabilities to create an end-to-end booking solution for hoteliers, serving nearly 8,000 hotels; NAVIS CEO Kyle Buehner will retire and transition responsibilities to Revinate CEO Marc Heyneker.