Siteimprove to Acquire MarketMuse

Nordic Capital Acquires Majority Stake in Siteimprove

September 3, 2020

Software

Nordic Capital has agreed to become the majority owner of Siteimprove, a Copenhagen-based SaaS company that provides website experience, accessibility and digital marketing optimisation tools. Siteimprove's founder and CEO Morten Ebbesen will remain a significant minority shareholder and Summit Partners will divest its holding; Nordic Capital intends to support the company's international growth and product development.

Sonatype Acquires MuseDev

March 16, 2021

Software

Sonatype has acquired MuseDev to integrate Muse’s pull-request–level code analysis into the Sonatype Nexus platform, expanding Sonatype’s capabilities across the full software supply chain. The acquisition brings Muse’s developer-friendly static analysis and machine-learning expertise into Sonatype’s offerings to help customers find and fix security, performance, and reliability issues earlier in the development workflow.

BetterUp Acquires Motive and Impraise

September 17, 2021

AI & Machine Learning

BetterUp acquired two technology companies—Motive, an emotion AI firm, and Impraise, a performance and people‑management software provider—to enhance its AI-driven coaching platform and expand its European presence. The acquisitions broaden BetterUp’s product capabilities in emotion and people analytics and add an Amsterdam outpost to support EMEA growth.

Previsible Acquires Improove US

November 13, 2025

Marketing & Advertising

Previsible, an AI-driven SEO agency, has acquired Improove US to expand its eCommerce SEO, algorithm research, and AI discovery capabilities. The acquisition brings Improove's eCommerce and algorithm expertise into Previsible's platform alongside its prior Internet Marketing Ninjas integration to create a broader AI discovery and SEO offering for enterprise marketing teams.

Semrush Acquires Kompyte

February 28, 2022

Cloud & SaaS

Semrush, the Boston-based online visibility management SaaS provider, has acquired Kompyte, an Austin-headquartered AI-driven competitive intelligence and sales enablement platform. The deal expands Semrush's competitive intelligence and sales enablement capabilities and creates upsell opportunities to Semrush's existing customer base.

BID Equity Acquires Cuseum

November 13, 2025

Software

BID Equity, a European private equity firm, has acquired Cuseum, a Boston-based provider of visitor and member engagement software for museums, cultural institutions, and universities. Under BID Equity's ownership, Cuseum will accelerate product innovation, expand globally, and continue serving mission-driven organizations with its mobile-first engagement platform.