Stores.com Acquires Hammacher Schlemmer

S5 Equity Acquires Heartland America, Owner of Hammacher Schlemmer

September 5, 2024

Retail

S5 Equity has acquired Heartland America — the owner/operator of the long-running catalog retailer Hammacher Schlemmer — with financing support from Gordon Brothers, which provided a revolving credit facility to back the deal. S5 plans to strengthen customer experience and loyalty while continuing to shift the legacy catalog business toward e-commerce.

S5 Equity Acquires Heartland America

March 27, 2025

E-Commerce

S5 Equity, a Southern California private investment firm, has acquired Heartland America, a discount catalog and online direct-to-consumer retailer based in Chaska, Minnesota. The deal is a strategic bolt-on to S5 Equity’s portfolio company Hammacher Schlemmer to capture synergies across distribution, marketing and sales; financial terms were not disclosed.

Olsam Group Acquires Dwarfs

December 22, 2023

E-Commerce

London-based eCommerce platform Olsam Group has acquired Netherlands-based ecommerce aggregator Dwarfs to deepen its off-Amazon marketplace expertise and expand omni-channel capabilities. The combined business will be headquartered in London, pursue further acquisitions with an enlarged credit facility, and aims to leverage complementary capabilities (including Bol.com expertise) to drive geographic and channel expansion across Europe and North America.

Cart.com Acquires OceanX (Guthy-Renker Fulfillment Operations)

December 10, 2024

Logistics & Distribution

Cart.com has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy‑Renker, adding approximately 200 employees and two facilities (over 600,000 sq ft) to its network. The deal deepens Cart.com’s tech-enabled logistics and fulfillment capabilities for beauty, health and wellness brands and brings Bill Guthy on as a strategic advisor.

Hilco Consumer-Retail Acquires Hanes Outlet and Maidenform Store Operations

July 27, 2024

Retail

Hilco Consumer-Retail (HCR) completed the acquisition of the operations for Hanes Outlet and Maidenform stores on July 27, 2024. HCR will operate the stores using its RevUp Virtual Store Management program, aims to retain store teams, and will work with landlords to maximize the go-forward store footprint. The transaction represents Hanesbrands' divestiture of its brick-and-mortar store operations to a retail asset and operations specialist.

Olsam Group Acquires Flywheel Commerce

December 13, 2021

E-Commerce

London-based e-commerce aggregator Olsam Group has completed the acquisition of the assets of Flywheel Commerce, a US-based e-commerce aggregator. The deal will expand Olsam's footprint in North America and allow Flywheel's brands to continue operating in the US while leveraging Olsam's capabilities to grow them into the UK and EU.