The Baldwin Group Completes Acquisition of Obie

January 13, 2026

The Baldwin Group has completed its acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie, an embedded insurance distribution platform for landlords and real estate investors. The deal expands Baldwin’s property distribution network and strengthens MSI’s (Millennial Specialty Insurance) embedded insurance capabilities in the real estate investor market.

Buyers
The Baldwin Group, MSI (Millennial Specialty Insurance, LLC)
Targets
Creisoft, Inc. and its subsidiaries (collectively, Obie)
Platforms
The Baldwin Group
Industry
Insurance
Location
United States
Transaction Type
Buyout

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