The Baldwin Group Completes Acquisition of Obie
January 13, 2026
The Baldwin Group has completed its acquisition of Creisoft, Inc. and its subsidiaries, collectively known as Obie, an embedded insurance distribution platform for landlords and real estate investors. The deal expands Baldwin’s property distribution network and strengthens MSI’s (Millennial Specialty Insurance) embedded insurance capabilities in the real estate investor market.
- Buyers
- The Baldwin Group, MSI (Millennial Specialty Insurance, LLC)
- Targets
- Creisoft, Inc. and its subsidiaries (collectively, Obie)
- Platforms
- The Baldwin Group
- Industry
- Insurance
- Location
- United States
- Transaction Type
- Buyout
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