The Toy Association Acquires People of Play
August 6, 2024
The Toy Association announced it is merging People of Play (POP) and its event and media assets into the Association, with POP founder Mary Couzin joining the Association's senior leadership. The deal brings assets including the Chicago Toy & Game Fair, the TAGIEs, Young Inventor Challenge and other POP programs into The Toy Association's portfolio to deepen consumer engagement and strengthen innovation and inventor-facing capabilities.
- Buyers
- The Toy Association
- Targets
- People of Play
- Industry
- Media & Entertainment
- Location
- Illinois, United States
- Transaction Type
- Buyout
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