The Zero Proof Acquires The New Bar
June 24, 2026
The Zero Proof, an adult non-alcoholic beverage platform, announced the acquisition of The New Bar, a West Coast non-alcoholic hospitality and cultural discovery platform. The combination brings The Zero Proof’s national e-commerce/owned brand portfolio and retail distribution together with The New Bar’s relationships across hospitality, live events, and culture.
- Buyers
- The Zero Proof
- Targets
- The New Bar
- Platforms
- The Zero Proof
- Industry
- Food & Beverage
- Location
- Georgia, United States
- Transaction Type
- Addon
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