Transactly Acquires On Target Transactions

Paynt Acquires E-xact Transactions

June 11, 2025

Payments & Fintech

European payment technology company Paynt has acquired Canada-based E-xact Transactions to accelerate its North American expansion. The deal gives Paynt an operational hub in Vancouver and access to E-xact’s processing volume (over CAD 3.5 billion annually across ~50 million transactions); Paynt also appointed payments veteran JohnPaul Golino to its board to lead integration and go-to-market in the region.

Trifecta Collective Acquires TRANSACT from the Electronic Transactions Association

June 4, 2024

Financial Services

Trifecta Collective LLC, a trade-show platform backed by private equity firm GreyLion, has acquired TRANSACT from the Electronic Transactions Association (ETA). TRANSACT is a leading annual payments industry event (250+ exhibitors, ~3,000 attendees) and will be added to Trifecta's growing portfolio of B2B events.

Broadridge Financial Solutions Acquires AdvisorTarget

May 30, 2024

Data & Analytics

Broadridge Financial Solutions acquired AdvisorTarget to integrate advisor behavioral intent data into its data and analytics suite, enhancing digital marketing and sales targeting for asset managers and wealth firms. The deal expands Broadridge’s capability to pair advisor intent with asset-holding insights to drive more precise distribution and engagement strategies.

Itrinity Acquires GeoTargetly

January 11, 2024

Cloud & SaaS

Itrinity, a European SaaS portfolio operator backed by Pale Fire Capital, has acquired GeoTargetly (geotargetly.com). The acquisition closed on December 8, 2023 and brings the geotargeting SaaS into Itrinity’s portfolio to support product and capability expansion across its suite of SaaS businesses.

Transactly Acquires SoMo Transactions

February 26, 2021

Professional Services

Transactly, a tech-enabled real estate transaction processing and coordination platform, acquired Flagler Beach-based SoMo Transactions to expand its nationwide network of transaction coordinators. The agreement was reached Feb. 26, 2021 and the SoMo team began integration into Transactly's platform and training program in April 2021.

Willis Towers Watson Acquires TRANZACT from CD&R

March 31, 2019

Financial Services

Willis Towers Watson has acquired TRANZACT, a U.S. direct-to-consumer sales and marketing platform for Medicare and individual life insurance, from private equity firm Clayton, Dubilier & Rice for approximately $1.2–1.3 billion (including potential earn-out). The acquisition adds TRANZACT's technology-driven lead generation, sales execution and analytics capabilities — and its ~1,300 employees (including ~850 licensed agents) — to Willis Towers Watson's Benefits Delivery and Administration business to accelerate its direct-to-consumer strategy.