Willis Towers Watson Acquires TRANZACT from CD&R
March 31, 2019
Willis Towers Watson has acquired TRANZACT, a U.S. direct-to-consumer sales and marketing platform for Medicare and individual life insurance, from private equity firm Clayton, Dubilier & Rice for approximately $1.2–1.3 billion (including potential earn-out). The acquisition adds TRANZACT's technology-driven lead generation, sales execution and analytics capabilities — and its ~1,300 employees (including ~850 licensed agents) — to Willis Towers Watson's Benefits Delivery and Administration business to accelerate its direct-to-consumer strategy.
- Buyers
- Willis Towers Watson
- Targets
- TRANZACT
- Sellers
- Clayton, Dubilier & Rice (CD&R)
- Industry
- Financial Services
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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