Unilever to Acquire Dr. Squatch

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Unilever Acquires Onnit

April 26, 2021

Consumer Products

Unilever has signed an agreement to acquire Onnit, an Austin-based holistic wellness and lifestyle company known for its nootropic supplement Alpha BRAIN and DTC health products. Onnit will remain based in Austin and led by CEO Jason Havey, with founder Aubrey Marcus staying on as a brand ambassador; terms were not disclosed and the deal is subject to customary approvals.

Nexus Capital Management Acquires 65% Stake in Dollar Shave Club from Unilever

October 30, 2023

Consumer Products

Nexus Capital Management will acquire a 65% majority stake in Dollar Shave Club from Unilever, with Unilever retaining a 35% minority holding. Financial terms were not disclosed; the transaction is expected to close this year subject to customary conditions. Nexus said it will invest in marketing, product innovation and use Dollar Shave Club as a platform for additional brands.

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Unilever Acquires Paula's Choice from TA Associates

June 14, 2021

Consumer Products

Unilever has signed a definitive agreement to acquire Paula's Choice, a leading digital-first skin care brand, from private equity owners TA Associates and Bertram Capital. The transaction, expected to close in Q3 2021 for undisclosed terms, brings Paula's Choice into Unilever's Prestige portfolio to expand its digital DTC capabilities and prestige skin care offering.

Unilever Acquires Liquid I.V.

September 1, 2020

Food & Beverage

Unilever has signed an agreement to acquire Liquid I.V., a U.S.-based health‑science hydration and wellness brand based in El Segundo, California. Liquid I.V. will remain headquartered in El Segundo and led by founder and CEO Brandin Cohen; terms were not disclosed and the transaction is subject to regulatory approvals and customary closing conditions.