Uptempo Acquires OptiMine Software
August 28, 2025
Uptempo, an enterprise marketing performance platform, has acquired OptiMine Software to integrate OptiMine's Marketing Mix Modeling (MMM) and advanced analytics into Uptempo's marketing performance management solution. The acquisition expands Uptempo's measurement and analytics capabilities to better serve enterprise marketing teams and accelerate data-driven optimization.
- Buyers
- Uptempo
- Targets
- OptiMine Software
- Industry
- Cloud & SaaS
- Location
- Minnesota, United States
- Transaction Type
- Buyout
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