S5 Equity Acquires Heartland America, Owner of Hammacher Schlemmer
September 5, 2024
S5 Equity has acquired Heartland America — the owner/operator of the long-running catalog retailer Hammacher Schlemmer — with financing support from Gordon Brothers, which provided a revolving credit facility to back the deal. S5 plans to strengthen customer experience and loyalty while continuing to shift the legacy catalog business toward e-commerce.
- Buyers
- S5 Equity
- Targets
- Hammacher Schlemmer, Heartland America
- Industry
- Retail
- Location
- Illinois, United States
- Transaction Type
- Buyout
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