Tulip Acquires Blueday to Expand In-Store Analytics and Performance Management

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

Omnitracs Acquires Blue Dot Solutions

March 14, 2019

Trucking & Fleet

Omnitracs acquired Blue Dot Solutions to integrate Blue Dot's cloud-native MilesAhead driver and back-office workflow platform into the Omnitracs One fleet-management suite. The deal expands Omnitracs’ driver workflow, back-office usability and analytics capabilities, improving configurability and user experience across fleet operations.

Bright Data Acquires Market Beyond and Launches Bright Insights

September 12, 2022

Data & Analytics

Bright Data has acquired eCommerce insights provider Market Beyond and launched a new division, Bright Insights, to combine web data collection with digital shelf analytics and actionable intelligence. Market Beyond's team will join Bright Data to deliver retail and eCommerce analytics to enterprise customers, expanding Bright Data's product offerings and capabilities in eCommerce intelligence.

AdCellerant Acquires Managed Ad Ops Agency Blue Orchid

March 4, 2024

Marketing & Advertising

AdCellerant, a Denver-based marketing technology and services company, has acquired Blue Orchid, a managed ad operations agency. The acquisition integrates Blue Orchid’s ad-ops and remnant-yield management capabilities into AdCellerant’s Ui.Marketing platform to expand campaign management, monetization and reporting services for publishers and advertisers.

Hudson Hill Capital Acquires Majority Stake in Blue.cloud

March 2, 2022

Cloud & SaaS

Hudson Hill Capital made a majority equity investment in Tampa-based cloud digital transformation firm Blue.cloud at an enterprise value exceeding $100 million. The capital will be used to expand AI capabilities, pursue acquisitions, and scale the team as Blue.cloud builds on a 2021 run-rate of roughly $39 million and a global workforce of about 320 employees.

Cresa Acquires Bluechip Insights

November 18, 2025

Data & Analytics

Cresa has acquired Bluechip Insights, a North American data analytics firm, and will fold its location, demographic, and AI-powered analytics capabilities into Cresa’s Strategy & Analytics Group. The acquisition brings Bluechip’s analytics in‑house to strengthen Cresa’s data-driven real estate advisory services and support expanded client offerings.