AdCellerant Acquires Managed Ad Ops Agency Blue Orchid
March 4, 2024
AdCellerant, a Denver-based marketing technology and services company, has acquired Blue Orchid, a managed ad operations agency. The acquisition integrates Blue Orchid’s ad-ops and remnant-yield management capabilities into AdCellerant’s Ui.Marketing platform to expand campaign management, monetization and reporting services for publishers and advertisers.
- Buyers
- AdCellerant
- Targets
- Blue Orchid
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Buyout
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