Longshore Capital Acquires Blue Wheel and Retail Bloom to Form Omni-Channel Blue Wheel
January 24, 2023
Longshore Capital Partners has completed acquisitions of Blue Wheel and Retail Bloom and combined them into a single omni-channel digital commerce agency operating under the Blue Wheel name. The merged business offers end-to-end e-commerce services (advertising, marketplace management, fulfillment, creative and customer service) and now manages over $1 billion in e-commerce revenue for its clients.
- Buyers
- Longshore Capital Partners
- Targets
- Blue Wheel, Retail Bloom
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Transaction Type
- Buyout
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