Blue Wheel (with Longshore Capital) Acquires Day One Digital

Longshore Capital Acquires Blue Wheel and Retail Bloom to Form Omni-Channel Blue Wheel

January 24, 2023

Marketing & Advertising

Longshore Capital Partners has completed acquisitions of Blue Wheel and Retail Bloom and combined them into a single omni-channel digital commerce agency operating under the Blue Wheel name. The merged business offers end-to-end e-commerce services (advertising, marketplace management, fulfillment, creative and customer service) and now manages over $1 billion in e-commerce revenue for its clients.

The Bluebird Group Acquires OneStone Solutions Group

December 19, 2023

Marketing & Advertising

The Bluebird Group, a Minneapolis-based omni-channel commerce agency, has acquired OneStone Solutions Group, a retail media and Amazon/Walmart services provider with offices in Bentonville, Arkansas and Denver, Colorado. The acquisition adds OneStone's Amazon account management, retail media advertising and creative capabilities to Bluebird's omni-channel offering to accelerate eCommerce and retail .com services for brand clients.

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

OneTouchPoint Acquires Bluewater

February 11, 2020

Marketing & Advertising

OneTouchPoint, a managed marketing services company based in Hartland, Wisconsin, has acquired Bluewater, a Bloomington, Minnesota-based digital marketing agency. The deal brings Bluewater's online and digital capabilities into OneTouchPoint's portfolio to create an integrated end-to-end online and offline marketing solution focused on franchise and multi-unit organizations.

GR0 Acquires DLVRD to Add Amazon & Retail Media Capabilities

August 13, 2024

Marketing & Advertising

Los Angeles-based digital marketing agency GR0 has acquired Amazon & marketplace agency DLVRD to expand its omnichannel and retail media capabilities. DLVRD's founders joined GR0, enabling the combined firm to offer full-funnel Amazon and marketplace services alongside GR0's SEO, paid media, creative, and content offerings.

Omnicom Acquires Flywheel Digital

October 30, 2023

Marketing & Advertising

Omnicom has agreed to acquire Flywheel Digital, the digital commerce business of Ascential, for approximately $835 million in net cash. The acquisition brings Flywheel's commerce platform and services — including retail commerce operations, media execution, and market intelligence supported by Flywheel Commerce Cloud — into Omnicom to deepen its capabilities in e-commerce, retail media and digital commerce.