The Riverside Company Makes Non‑Control Investment in Affinitiv as Affinitiv Acquires Loop LLC (AutoLoop)

September 13, 2019

The Riverside Company made a non-control growth investment in Affinitiv, Inc., a portfolio company of CIP Capital, in connection with Affinitiv's acquisition of Loop LLC (AutoLoop). The combined business will operate under the Affinitiv brand and be headquartered in Chicago, Illinois, offering an integrated, end-to-end data-driven marketing and service scheduling platform for automotive dealers.

Buyers
The Riverside Company, Affinitiv, Inc.
Targets
Affinitiv, Inc., Loop LLC (AutoLoop)
Platforms
Affinitiv, Inc.
Industry
Software
Location
Illinois, United States
Transaction Type
Growth capital

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