WPP to Acquire Bower House Digital

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

WPP Acquires Fēnom Digital

January 5, 2023

Marketing & Advertising

WPP has acquired Fēnom Digital, a fast-growing Salesforce-focused digital commerce and transformation agency founded by Dylan Runne. Fēnom Digital will join WPP's Wunderman Thompson commerce capability to strengthen the group's enterprise commerce, order management and customer experience offerings across North America.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Influencer Marketing Agency Obviously

March 27, 2023

Marketing & Advertising

WPP has acquired Obviously, a technology-led social influencer marketing agency headquartered in New York. The roughly 100-person team and Obviously’s proprietary creator‑marketing platform will join WPP’s VMLY&R network to strengthen WPP’s data-driven influencer and social content capabilities globally.

NP Digital Acquires Creative Agency REBL House

January 30, 2024

Marketing & Advertising

NP Digital has acquired Canadian creative and branding agency REBL House, integrating the agency as NP Digital's in-house creative division. The acquisition expands NP Digital's creative capabilities — adding brand development, influencer marketing, and full-service production — to complement its performance marketing and data analytics offerings.