The Chernin Group Invests $38.5M Growth Equity in Classic Football Shirts

May 26, 2024

The Chernin Group (TCG) has invested $38.5 million of growth equity in Classic Football Shirts to fund aggressive global expansion, with a particular focus on growing the brand in North America. The investment will support new permanent retail locations in the U.S., broaden the assortment and audience, and follows the appointment of Cormac Barry as Executive Chairman.

Buyers
The Chernin Group
Targets
Classic Football Shirts
Industry
E-Commerce
Location
England, United Kingdom
Transaction Type
Growth capital

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