Tracked deals
43
43 tracked deals across 2024.
E-Commerce Acquisitions in 2024
Buyer mix
Strategic-led
36 strategic · 11 pe
Top trend
Volume peaked in 2021
104 tracked deals announced in 2021.
Buyer Snapshot
Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Beyond, Inc. | 2 | E-commerce and retail holding company owning brands such ... | Strategic |
| 2A Group, LLC | 1 | Private investment company that owns and operates ecommer... | Investor |
| 9dcc | 1 | Crypto‑native luxury house and lifestyle platform buildin... | Strategic |
| APPlife Digital Solutions, Inc. | 1 | Business incubator and portfolio manager that creates and... | Strategic |
| AutoScout24 | 1 | Pan-European online automotive marketplace operator offer... | Strategic (PE-backed) |
| BIDFTA.COM (BidFTA.com) | 1 | Online auction marketplace and reverse logistics provider... | Strategic |
| Charlesbank Capital Partners | 1 | Middle‑market private equity firm focused on management‑l... | PE |
| David Studdert | 1 | Co-founder of Wine Country Connect and experienced wine e... | Investor |
| Denver Angels | 1 | Private investment/angel group that provides seed and ear... | Investor |
| EdenGrene Inc. | 1 | Online marketplace connecting independent growers, logist... | Strategic |
Acquisition Volume in E-Commerce in 2024 by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
December 18, 2024
- Buyer
- YourArt, Maurice Lévy
- Target
- Artmajeur
- Seller
- Founders of Artmajeur
- Industry
- E-Commerce
- Location
- France
- Type
- Buyout
Maurice Lévy, founder of YourArt, has acquired a majority stake in Artmajeur and will merge the two platforms into a new combined site called ArtMajeur by YourArt. The deal brings together more than 3.6 million artworks, ~130,000 artists and global reach across 78 countries while combining YourArt's AI capabilities (Iris) and editorial services with Artmajeur's marketplace.
-
December 1, 2024
- Buyer
- Inflexion
- Target
- Mecenat Group AB
- Seller
- IK Partners
- Industry
- E-Commerce
- Location
- Sweden
- Type
- Buyout
Inflexion, a European mid-market private equity firm, has invested in Mecenat Group AB, a Swedish closed user‑group consumer loyalty and marketplace platform. The deal — the inaugural investment from Inflexion’s Enterprise Fund VI — will see Inflexion support Mecenat’s technology, data and product development and help accelerate its M&A-driven growth and geographic expansion beyond Sweden and Finland.
-
November 26, 2024
- Buyer
- LeafLink
- Target
- Leaf Trade
- Industry
- E-Commerce
- Location
- Illinois, United States
- Type
- Buyout
LeafLink has acquired Leaf Trade, a wholesale marketplace serving multi-state operators (MSOs) and enterprise cannabis companies, to expand its B2B marketplace capabilities and streamline technology for cannabis operators. The combined platforms will operate as-is while LeafLink rolls out an integration roadmap to deliver expanded marketplace, payments, banking, analytics, and retailer tools.
-
November 21, 2024
- Buyer
- Wine Country Connect, David Studdert, George Studdert
- Target
- Underground Cellar
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Buyout
Wine Country Connect, led by co-founders David and George Studdert, has acquired the distressed wine e‑commerce brand Underground Cellar and relaunched the site with immediate shipping and improved customer service. The Studderts plan to leverage Wine Country Connect's fulfillment and logistics capabilities to restore the brand after Underground Cellar's April 2023 bankruptcy.
-
- Buyer
- T.D. Jakes Enterprises
- Target
- Castiron
- Industry
- E-Commerce
- Location
- Indiana, United States
- Type
- Buyout
T.D. Jakes Enterprises has acquired e-commerce technology startup Castiron to power the launch of Nourysh, an all‑in‑one marketplace targeting underrepresented and under‑resourced entrepreneurs. Castiron’s technology will provide AI analytics, inventory and CRM tools, marketing automation, and payments support as TDJE scales the Nourysh platform through its Good Soil Movement community.
-
November 20, 2024
- Buyer
- Beyond, Inc.
- Target
- The Container Store Group, Inc.
- Industry
- E-Commerce
- Location
- Utah, United States
- Type
- Buyout
Beyond, Inc. provided an update to investors on a pending transaction with The Container Store Group, Inc., including concerns about the adequacy of The Container Store’s planned financing under the purchase agreement. The Securities Purchase Agreement dated October 15, 2024 required The Container Store to secure new, commercially acceptable financing as a condition to closing, with a termination right if acceptable financing is not reached by January 31, 2025.
-
November 13, 2024
- Buyer
- Wonder
- Target
- Grubhub
- Seller
- Just Eat Takeaway.com
- Industry
- E-Commerce
- Location
- Illinois, United States
- Type
- Buyout
Wonder, a food-hall and “super app” platform, announced it will acquire Grubhub, the U.S. food ordering and delivery marketplace, from Just Eat Takeaway.com for an enterprise value of $650 million. Completion is expected in Q1 2025, subject to customary regulatory approvals.
-
November 11, 2024
- Buyer
- Paw Prosper
- Target
- K9 Mobility
- Seller
- Alison Hunt, Rod Hunt
- Industry
- E-Commerce
- Location
- United Kingdom
- Type
- Addon
Paw Prosper, a pet health and wellness portfolio based in Colorado, has acquired K9 Mobility, a UK-based online marketplace for canine mobility products. The acquisition gives Paw Prosper a dedicated e-commerce presence in the United Kingdom and broader Europe, enabling easier access to veterinarian-recommended rehabilitative and supportive pet products across the region.
-
- Buyer
- Printful, Printify
- Target
- Printful, Printify
- Industry
- E-Commerce
- Location
- Latvia
- Type
- Buyout
Printful and Printify have merged as equal partners to form a unified print-on-demand e-commerce company, with both platforms continuing to operate under their existing brands. The combined business, led by Printful CEO Alex Saltonstall as CEO and Printify CEO Anastasija Oleinika as President and Head of Platform, aims to expand product selection, geographic reach, and fulfillment capabilities for millions of merchants worldwide.
-
October 1, 2024
- Buyer
- Group Bayport
- Target
- Optamark, NorthCape
- Industry
- E-Commerce
- Location
- United States
- Type
- Buyout
Group Bayport has acquired a majority stake in Connecticut-based Optamark and completed a 100% acquisition of Chicago-based NorthCape to expand its product personalization and promotional offerings. The deals add more than 3,000 products and strengthen Group Bayport's capabilities in promotional materials and custom outdoor covers and cushions, with both businesses remaining led by their current management teams.
-
September 26, 2024
- Buyer
- 2A Group, LLC
- Target
- CheaperThanDirt.com
- Industry
- E-Commerce
- Location
- Texas, United States
- Type
- Addon
2A Group, LLC has acquired the CheaperThanDirt.com brand and its ammunition and shooting-accessory inventory. The acquisition (made through subsidiaries) will be integrated with 2A Group’s existing ecommerce operations (including LuckyGunner.com); firearms inventory and the firearms division were not purchased and will not be offered on the site.
-
September 17, 2024
- Buyer
- TonerPartner Group, Rivean Capital
- Target
- Trensco GmbH & Co. KG (brands: HD Toner, HQ‑Fit)
- Seller
- Anja Weiß and Patric Weiß (founders / managing directors of Trensco)
- Industry
- E-Commerce
- Location
- Lower Saxony, Germany
- Type
- Addon
The TonerPartner Group, backed by private equity investor Rivean Capital, has acquired 100% of Trensco GmbH & Co. KG and its brands HD Toner and HQ‑Fit. The deal expands TonerPartner's e‑commerce platform, creating the largest online retailer in Germany for printer consumables with roughly one million active customers and over €100 million in annual revenue, and aims to capture growth via AI‑driven marketing, procurement synergies and new sustainable product ranges.
-
September 11, 2024
- Buyer
- Patrick Industries, Inc.
- Target
- ICON Direct, Inc. (operating as RecPro.com)
- Seller
- Mike Waumans Jr.
- Industry
- E-Commerce
- Location
- Indiana, United States
- Type
- Buyout
Patrick Industries, Inc. has acquired ICON Direct, Inc., which operates as RecPro.com, an e-commerce aftermarket platform focused on RV and marine parts. RecPro is expected to generate approximately $80 million in 2024 revenue and will continue to operate under its existing brand and facilities; the deal expands Patrick's aftermarket e-commerce capabilities and is expected to be accretive to net income per share.
-
September 10, 2024
- Buyer
- Flaviar, Inc.
- Target
- Speakeasy Co.
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Buyout
Flaviar, Inc. has acquired Speakeasy Co. in a cash-and-stock deal to fold Speakeasy's agency, marketing and fulfillment capabilities into Flaviar Checkout and expand Flaviar's B2B/e-commerce enablement for beverage-alcohol brands. The combined business will give brand partners access to warehouse-based fulfillment, performance marketing, and Flaviar's data and ad products while preserving Speakeasy's team and client relationships.
-
September 4, 2024
- Buyer
- BIDFTA.COM (BidFTA.com)
- Target
- Bargain Hunt Auctions
- Seller
- Bargain Hunt
- Industry
- E-Commerce
- Location
- Tennessee, United States
- Type
- Divestiture
BIDFTA.COM (BidFTA.com), an online auction and reverse logistics platform, has acquired Bargain Hunt Auctions, a division of Bargain Hunt, expanding its footprint into Nashville, Tennessee. The acquisition brings BIDFTA.COM additional auction inventory and a southeastern processing facility to better serve buyers and supply partners.
-
- Buyer
- Charlesbank Capital Partners, HighPost Capital, LLC
- Target
- Front Row Group
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
Charlesbank Capital Partners announced a strategic investment in Front Row Group, an e‑commerce agency and accelerator that provides fully outsourced marketplace management for beauty, health & wellness, and CPG brands. HighPost Capital is also an investor (per a related release noting a partnership with Charlesbank); the capital will be used to accelerate Front Row Group’s product and service innovation, scale its Catapult technology, and support continued growth and M&A activity. Financial terms were not disclosed.
-
August 16, 2024
- Buyer
- EdenGrene Inc. (dba Bower & Branch), Denver Angels
- Target
- Tilly
- Industry
- E-Commerce
- Location
- Pennsylvania, United States
- Type
- Buyout
EdenGrene Inc. (dba Bower & Branch), an online marketplace that sells trees and plants direct to consumers, has acquired Tilly, a virtual landscape design service. The combined company will integrate Tilly's design technology and team to expand a nationwide Pro Network offering landscape design fulfillment and professional installation, while Bower & Branch secures additional growth funding led by Denver Angels.
-
August 16, 2024
- Buyer
- AutoScout24, Hellman & Friedman
- Target
- TRADER Corporation
- Seller
- Thoma Bravo
- Industry
- E-Commerce
- Location
- Ontario, Canada
- Type
- Buyout
AutoScout24 has signed an agreement to acquire TRADER Corporation (TRADER Canada) from Thoma Bravo, with funds affiliated with existing majority shareholder Hellman & Friedman making an incremental equity investment in AutoScout24. The acquisition expands AutoScout24's presence into Canada and adds TRADER's leading marketplaces (AutoTrader.ca, AutoHebdo.net), dealer software (AutoSync), lender portal (DealerTrack) and collateral management services to its product set.
-
August 13, 2024
- Buyer
- Trove
- Target
- Recurate
- Industry
- E-Commerce
- Location
- District of Columbia, United States
- Type
- Buyout
Trove, a branded-resale and trade-in platform, has acquired Recurate to combine Trove's trade-in, returns processing and non-new inventory capabilities with Recurate's peer-to-peer expertise and Shopify integrations. The deal gives Trove control of over 75% of U.S. branded resale traffic and adds 29 brand partners; Recurate's co-founders will join Trove's executive team.
-
August 7, 2024
- Buyer
- GrubMarket
- Target
- Good Eggs
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Buyout
GrubMarket has completed the acquisition of Oakland-based online grocer Good Eggs to expand its consumer e-commerce footprint and strengthen its operational capabilities. Good Eggs will gain access to GrubMarket's AI-powered supply-chain technology and global network to scale operations while GrubMarket deepens its direct-to-consumer offerings in the San Francisco Bay Area and Los Angeles.
-
August 7, 2024
- Buyer
- TBAuctions
- Target
- Surplex
- Industry
- E-Commerce
- Location
- North Rhine-Westphalia, Germany
- Type
- Buyout
TBAuctions has acquired Surplex in a transaction that closed on August 7, 2024. The deal expands TBAuctions' geographic footprint across Europe and adds deep industry vertical expertise in metal and woodworking while combining the platforms' scale, traffic and team.
-
June 26, 2024
- Buyer
- HostPapa
- Target
- BrandPa
- Industry
- E-Commerce
- Location
- Canada
- Type
- Buyout
Web hosting and cloud services provider HostPapa has acquired premium AI domain marketplace BrandPa. The deal is described as improving opportunities for BrandPa’s domain sellers via HostPapa’s existing web hosting customers, along with better payment options and support; deal terms were not disclosed.
-
June 24, 2024
- Buyer
- ShakeStir LLC (dba Cocktail Courier)
- Target
- Thirstie, Inc.
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
ShakeStir LLC (dba Cocktail Courier) has acquired Thirstie, Inc., a New York–based e-commerce technology provider for alcohol brands. The deal combines Cocktail Courier's direct-to-consumer cocktail kit and fulfillment capabilities with Thirstie's branded e-commerce platform and data tools to enable new on-site experiences for liquor brands and accelerate growth.
-
June 18, 2024
- Buyer
- H.I.G. Capital
- Target
- Health-E Commerce
- Seller
- BPOC
- Industry
- E-Commerce
- Location
- Texas, United States
- Type
- Buyout
An affiliate of H.I.G. Capital has completed the acquisition of Health-E Commerce, the Dallas-based e-commerce retailer operating FSAstore.com, HSAstore.com and the Caring Mill private label. The majority stake in Health-E Commerce was previously held by BPOC (since 2019); H.I.G. will partner with management to expand product selection, telehealth services and technology integrations with third-party administrators to drive growth.
-
June 18, 2024
- Buyer
- 9dcc
- Target
- 0x Shop
- Industry
- E-Commerce
- Location
- United States
- Type
- Buyout
9dcc has acquired 0x Shop, a Web3 e‑commerce platform and its engineering team, to integrate 0x Shop’s on‑chain storefront and product tooling into 9dcc’s Networked Products platform. The acquisition will accelerate 9dcc’s capability to deliver phygital and onchain shopping experiences for luxury brands and expand its consumer engagement and loyalty offerings.
-
- Buyer
- The Chernin Group
- Target
- Classic Football Shirts
- Industry
- E-Commerce
- Location
- England, United Kingdom
- Type
- Growth capital
The Chernin Group (TCG) has invested $38.5 million of growth equity in Classic Football Shirts to fund aggressive global expansion, with a particular focus on growing the brand in North America. The investment will support new permanent retail locations in the U.S., broaden the assortment and audience, and follows the appointment of Cormac Barry as Executive Chairman.
-
April 15, 2024
- Buyer
- Karma Wallet
- Target
- DoneGood
- Industry
- E-Commerce
- Location
- North Carolina, United States
- Type
- Buyout
Karma Wallet, a Raleigh-based fintech focused on sustainable consumer spending, has acquired DoneGood, an ethical e-commerce marketplace featuring 100+ vetted brands. The acquisition will integrate DoneGood's marketplace and merchant network into Karma Wallet's membership, data platform and upcoming prepaid card to offer members cashback, free shipping and sustainability ratings tied to their purchases.
-
April 15, 2024
- Buyer
- STORY3 Capital Partners
- Target
- Saks.com
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Growth capital
STORY3 Capital Partners announced a significant new investment in Saks.com to provide liquidity and support the e‑commerce retailer’s next wave of growth, including enhancements to digital customer experience and data-driven personalization. The investment positions Saks.com to expand globally and better monetize its luxury brand partnerships and proprietary customer data.
-
April 11, 2024
- Buyer
- Lax.com
- Target
- Universal Lacrosse
- Seller
- Universal Lacrosse, John Flanagan
- Industry
- E-Commerce
- Location
- New Jersey, United States
- Type
- Buyout
Lax.com, the Norwalk-based lacrosse e-retailer and team dealer, has acquired competitor Universal Lacrosse, including its 10 retail stores and team sales division. The deal combines two leading lacrosse-focused ecommerce platforms to expand omnichannel reach, scale team sales capabilities, and strengthen Lax.com's position in the lacrosse market.
-
- Buyer
- Gordon Brothers
- Target
- Catch Co.
- Seller
- Catch Co.
- Industry
- E-Commerce
- Location
- Illinois, United States
- Type
- Buyout
Gordon Brothers has completed the acquisition of substantially all the assets of Catch Co., the owner of Mystery Tackle Box and a portfolio of fishing brands. The asset purchase preserves the business operations and jobs while positioning the brands for future growth under Gordon Brothers' ownership.
-
March 19, 2024
- Buyer
- Manutan
- Target
- Findel
- Seller
- Endless
- Industry
- E-Commerce
- Location
- Greater Manchester, United Kingdom
- Type
- Buyout
Paris-headquartered B2B e‑commerce leader Manutan has acquired UK educational resources supplier Findel from private equity owner Endless. Findel, headquartered in Hyde, Greater Manchester with around 300 employees, will join Manutan's group to expand its educational supplies offering and UK presence.
-
March 14, 2024
- Buyer
- Lensrentals
- Target
- BorrowLenses
- Industry
- E-Commerce
- Location
- California, United States
- Type
- Buyout
Lensrentals has acquired the BorrowLenses brand and select assets, consolidating two prominent online photo and video equipment rental businesses. The deal expands Lensrentals' inventory, customer base and regional footprint — BorrowLenses will continue to fulfill existing orders in the near term while Lensrentals integrates assets and order histories.
-
March 7, 2024
- Buyer
- Beyond Inc.
- Target
- Zulily
- Industry
- E-Commerce
- Location
- Washington, United States
- Type
- Buyout
Beyond Inc. (the parent of Overstock and Bed Bath & Beyond) purchased Zulily's intellectual property and brand assets for $4.5 million in cash, excluding liabilities. The assets include the website, domains, trademarks, customer database and social accounts; Beyond says the acquisition strengthens its off-price retail positioning and the new Zulily site is expected to be functional by the end of Q2.
-
March 4, 2024
- Buyer
- Razor Group
- Target
- Perch
- Industry
- E-Commerce
- Location
- Massachusetts, United States
- Type
- Addon
Razor Group has acquired Perch, a leading US Amazon aggregator, and announced a Series D financing round led by Presight Capital. The deal consolidates scale across the combined portfolio (roughly 40,000 products across 30+ channels) and aims to accelerate Razor's technology-driven automation and path to $1 billion in revenue.
-
February 26, 2024
- Buyer
- Havenly
- Target
- The Citizenry
- Industry
- E-Commerce
- Location
- Texas, United States
- Type
- Buyout
Havenly, the Denver-based interior design service and home furnishings company, has acquired direct-to-consumer home decor brand The Citizenry. The acquisition expands Havenly's portfolio of DTC home brands and broadens its furniture, textiles and home decor offerings; financial terms were not disclosed.
-
February 21, 2024
- Buyer
- The Ambr Group
- Target
- Profound Commerce
- Industry
- E-Commerce
- Location
- Texas, United States
- Type
- Addon
The Ambr Group, an omnichannel e-commerce brand platform, acquired Profound Commerce, a brand holding company that operates 15 e-commerce brands. The deal increases Ambr’s portfolio to 45 brands and reinforces its Amazon-first, omnichannel scale strategy while adding senior leadership hires to support growth.
-
February 21, 2024
- Buyer
- POS Nation
- Target
- GrazeCart
- Industry
- E-Commerce
- Location
- Indiana, United States
- Type
- Buyout
POS Nation has acquired GrazeCart, an e-commerce technology provider built for farm-to-fork food suppliers. The acquisition brings GrazeCart's D2C e-commerce and subscription capabilities into POS Nation’s point-of-sale and distribution network to help farmers and food purveyors scale online sales.
-
February 12, 2024
- Buyer
- The Buy Build Fund
- Target
- Prints of Love
- Industry
- E-Commerce
- Location
- Utah, United States
- Type
- Buyout
The Buy Build Fund has acquired Prints of Love, an online print marketplace specializing in wedding cards, baby announcements and other custom print products. The acquisition will enable Prints of Love to leverage The Buy Build Fund's digital strategy and operational expertise to expand product offerings and accelerate growth.
-
February 7, 2024
- Buyer
- Trellus Inc.
- Target
- LocaLI Bred
- Industry
- E-Commerce
- Location
- New York, United States
- Type
- Buyout
Trellus Inc., a Long Island-based same-day local delivery marketplace, has acquired LocaLI Bred, a Long Island curator of gift and subscription boxes featuring local artisans. The LocaLI Bred brand will continue as "LocaLI Bred curated by Trellus," enabling Trellus to expand its product offering and support more local merchants across Long Island and Westchester County.
-
January 19, 2024
- Buyer
- Forge Equity Partners
- Target
- LocalSodFarm.com
- Seller
- Eric Vevang, Rafael Rodrigues
- Industry
- E-Commerce
- Location
- Texas, United States
- Type
- Buyout
Forge Equity Partners has acquired LocalSodFarm.com, a Watauga, Texas-based e-commerce platform specializing in sod supply and installation. The transaction, which closed January 19, 2024, was advised by Generational Equity and is intended to support growth through investments in people, processes, technology and strategic expansion.
-
- Buyer
- APPlife Digital Solutions, Inc.
- Target
- LeSalon Beauty Ltd.
- Industry
- E-Commerce
- Location
- England, United Kingdom
- Type
- Buyout
APPlife Digital Solutions, Inc. completed an acquisition of certain assets and operations of London-based LeSalon Beauty Ltd. The transaction was paid in APPlife common stock and cash; APPlife will retain key LeSalon leadership and technical staff as consultants and plans to expand the LeSalon platform into the EU, U.S. and other international markets.
-
- Buyer
- Relationshop
- Target
- Mercatus Technologies, Stor.ai
- Industry
- E-Commerce
- Location
- Ontario, Canada
- Type
- Buyout
Relationshop has finalized a merger combining Toronto-based Mercatus Technologies and Tel Aviv-based Stor.ai into a single company called Mercatus, which will operate as a wholly owned subsidiary of Relationshop. The combined business unifies Mercatus’ enterprise grocery eCommerce platform with Relationshop’s data-driven shopper engagement and personalization capabilities to deliver an integrated connected-commerce solution for regional grocers and independents globally.
-
January 4, 2024
- Buyer
- Fresh2 Group Ltd., Fresh2 Technology Inc. (subsidiary of Fresh2 Group Ltd.)
- Target
- Youfood Group Inc.
- Industry
- E-Commerce
- Location
- Unknown
- Type
- Buyout
Fresh2 Group Ltd. (NASDAQ: FRES), through its subsidiary Fresh2 Technology Inc., agreed to acquire 100% of Youfood Group Inc. in a stock-for-stock transaction. The deal—payment in 38,333,334 newly issued Fresh2 Class A common shares—is intended to expand Fresh2's cross-border B2C food e-commerce capabilities and provide access to new North American customers sourcing food from Asia and South America.
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