Wine Country Connect Acquires and Relaunches Underground Cellar
November 21, 2024
Wine Country Connect, led by co-founders David and George Studdert, has acquired the distressed wine e‑commerce brand Underground Cellar and relaunched the site with immediate shipping and improved customer service. The Studderts plan to leverage Wine Country Connect's fulfillment and logistics capabilities to restore the brand after Underground Cellar's April 2023 bankruptcy.
- Buyers
- Wine Country Connect, David Studdert, George Studdert
- Targets
- Underground Cellar
- Industry
- E-Commerce
- Location
- California, United States
- Transaction Type
- Buyout
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