Beyond Inc. Acquires Zulily Brand Assets

Beyond Inc. (the parent of Overstock and Bed Bath & Beyond) purchased Zulily's intellectual property and brand assets for $4.5 million in cash, excluding liabilities. The assets include the website, domains, trademarks, customer database and social accounts; Beyond says the acquisition strengthens its off-price retail positioning and the new Zulily site is expected to be functional by the end of Q2.