Overstock Acquires Bed Bath & Beyond Brand and Intellectual Property
June 28, 2023
Overstock.com, Inc. acquired certain intellectual property assets of the Bed Bath & Beyond banner from Bed Bath & Beyond, Inc. in a U.S. Bankruptcy Court‑supervised sale for $21.5 million in cash. The purchase (which excludes store leases, inventory, warehousing and logistics) gives Overstock the Bed Bath & Beyond domains, trademarks, customer database and loyalty data and will be integrated into Overstock’s online business and loyalty program to expand its consumer reach and brand presence.
- Buyers
- Overstock.com, Inc.
- Targets
- Bed Bath & Beyond (intellectual property and brand assets)
- Sellers
- Bed Bath & Beyond, Inc.
- Industry
- Retail
- Location
- United States
- Transaction Type
- Buyout
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