Beyond Inc. Acquires Buy Buy Baby Brand Rights for $5M
February 7, 2025
Beyond Inc. (the Bed Bath & Beyond/Overstock owner) agreed to acquire the global rights to the Buy Buy Baby brand for $5 million, buying assets including domains, databases, IP, vendor relationships and related content. The deal reunites Buy Buy Baby with Bed Bath & Beyond under Beyond’s ownership and positions the company to relaunch the brand online, explore tokenization of IP with tZero, and leverage partnerships (including Kirkland’s) for potential brick-and-mortar integration.
- Buyers
- Beyond Inc.
- Targets
- Buy Buy Baby
- Sellers
- Dream On Me Inc.
- Industry
- Retail
- Location
- United States
- Transaction Type
- Buyout
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Overstock Acquires Bed Bath & Beyond Brand and Intellectual Property
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