E-Commerce Acquisitions in California

Rover Group, Inc. has acquired Meowtel Inc., a U.S.-focused cat-sitting marketplace, to accelerate Rover's investment in cat-centric care. Meowtel will continue to operate as an independent brand under its co-founders Sonya Petcavich (CEO) and Bruno Leveque (CTO); terms were not disclosed.

Gold.com (formerly A‑Mark Precious Metals) closed the acquisition of Monex Deposit Company on January 2, 2026 and also purchased an additional 24.5% equity interest in U.K. online retailer Atkinsons Bullion & Coins, bringing its total stake to 49.5%. The deals expand Gold.com's direct‑to‑consumer footprint and capabilities in bullion retail, custody/storage and international distribution while beginning integration of Monex's operations.

Auction Technology Group (ATG) has acquired Chairish Inc., the San Francisco-based parent of Chairish and Pamono, for $85 million. The deal combines Chairish's fixed-price, design-focused marketplace with ATG's auction marketplaces to expand selection and sales channels in the global art, antiques and home-furnishings market.

Andie, the New York–based direct-to-consumer swimwear brand led by CEO Melanie Travis, has acquired California-based essentials label Richer Poorer from Francesca’s. The deal — Andie's first acquisition — folds Richer Poorer into Andie's e-commerce operations while keeping the brand standalone to drive cross-discovery, improve merchandising, and accelerate growth as Andie pursues a multi-brand, multi-category strategy.

Second Mountain Holdings, LLC acquired EmergencyKits.com, a Simi Valley-based e-commerce provider of emergency preparedness kits and supplies. The acquisition, led by Second Mountain manager Chris Farkas, is intended to support product-line expansion, supply-chain optimization and enhanced online customer experience as EmergencyKits.com scales under new ownership; the founder James Shea facilitated the sale.

Passport, a Palo Alto-based international e-commerce solutions provider, has acquired Brand Access to integrate in-country fulfillment enablement and marketplace management into its Passport Global offering. The deal expands Passport's capabilities for helping DTC brands scale into markets such as Canada, the UK, the EU and Australia by combining cross-border logistics, localization, and managed local-market services.

Wine Country Connect, led by co-founders David and George Studdert, has acquired the distressed wine e‑commerce brand Underground Cellar and relaunched the site with immediate shipping and improved customer service. The Studderts plan to leverage Wine Country Connect's fulfillment and logistics capabilities to restore the brand after Underground Cellar's April 2023 bankruptcy.

Flaviar, Inc. has acquired Speakeasy Co. in a cash-and-stock deal to fold Speakeasy's agency, marketing and fulfillment capabilities into Flaviar Checkout and expand Flaviar's B2B/e-commerce enablement for beverage-alcohol brands. The combined business will give brand partners access to warehouse-based fulfillment, performance marketing, and Flaviar's data and ad products while preserving Speakeasy's team and client relationships.

GrubMarket has completed the acquisition of Oakland-based online grocer Good Eggs to expand its consumer e-commerce footprint and strengthen its operational capabilities. Good Eggs will gain access to GrubMarket's AI-powered supply-chain technology and global network to scale operations while GrubMarket deepens its direct-to-consumer offerings in the San Francisco Bay Area and Los Angeles.

Lensrentals has acquired the BorrowLenses brand and select assets, consolidating two prominent online photo and video equipment rental businesses. The deal expands Lensrentals' inventory, customer base and regional footprint — BorrowLenses will continue to fulfill existing orders in the near term while Lensrentals integrates assets and order histories.

Philadelphia-based Mainfactor Inc. acquired the e-commerce-related sites and assets of Gimme Radio Inc., purchasing the non-core D2C and merch businesses while Gimme retains its streaming music operations. Mainfactor plans to relaunch and operate the Gimme Metal store immediately and to bring back Gimme Country and Gimme Hip-Hop storefronts in early 2024 to expand its music-focused D2C offering.

Digital Fuel Capital has made a growth investment in JAXXON, a direct-to-consumer men's jewelry and accessories brand, with participation from Timex Group. The capital will support JAXXON’s next phase of growth—scaling its e-commerce, marketing and product expansion as it builds the leading men's accessories brand.

L Catterton, a global consumer-focused investment firm, has made a growth investment in BloomChic, a digital-first plus-size women's fashion brand. The capital will help BloomChic scale operations, deepen product development, and expand its geographic reach across key markets.

Blackford Capital, a lower middle-market private equity firm, has acquired Starfire Direct, a Temecula-based direct-to-consumer leader in the patio and hearth market. The deal is the first investment in Blackford's 'Patio Consolidation' platform and will keep Starfire's management in place while pursuing organic growth, improved operations and further add-on acquisitions.

Amaze Software Inc. acquired Spring (formerly Teespring), integrating Spring’s merchandising platform and its network of creator stores to expand Amaze’s creator commerce capabilities. The deal brings Spring’s millions of creator storefronts and merchandising tools into Amaze’s platform to accelerate social commerce, product creation, and managed services for creators and brands.

JM Bullion, Inc., a wholly-owned direct-to-consumer subsidiary of A-Mark Precious Metals, acquired certain assets of BGASC, LLC for $4.5 million in cash. The assets — including BGASC's website, domain, trademarks, customer list and IP — will be operated as a standalone brand to expand A-Mark's DTC portfolio.

Society Brands, an ecommerce aggregator, has acquired Orange County–based Barnesmith, a leading collegiate apparel brand. Founder Eric Barnes will remain as Brand President as the business expands its product lines and college coverage within Society Brands' portfolio.

Simi Valley-based Entertainment Earth, a leading online retailer and wholesaler of licensed collectibles, received a strategic growth investment from IVEST Consumer Partners and Equity Group Investments. The company's founders and senior management retain significant ownership and will continue to lead the business; the capital will be used to accelerate growth and provide strategic support. Terms were not disclosed.

ESW, a Dublin-based global direct-to-consumer (DTC) ecommerce company and an Asendia Group company, has completed its acquisition of Scalefast, a Los Angeles-based end-to-end ecommerce solution provider. The deal augments ESW's DTC technology and services with Scalefast's specialty store platform and data analytics capabilities to accelerate speed-to-market for retailers and brands across multiple categories.

Pinterest has completed the acquisition of THE YES, an AI-powered fashion shopping platform that personalizes product feeds based on user preferences. Pinterest will sunset THE YES app and integrate the team and technology to accelerate its taste-driven shopping efforts; financial terms were not disclosed.

London-based Amazon aggregator Olsam Group acquired Marketfleet, a US-based aggregator that owns ~11 outdoor-focused brands. The deal gives Olsam a stronger foothold in the outdoor-recreation category and brings Marketfleet's specialized Amazon, analytics, sourcing and product-design talent into Olsam's operations; Marketfleet founder Chris Friedland will depart to pursue other ventures.

StackCommerce, the commerce-and-content platform for digital publishers, has acquired The Fascination, a curated discovery and commerce marketplace for direct-to-consumer (DTC) brands. The acquisition expands StackCommerce's DTC brand offerings and distribution to its network of 200+ publishers, providing The Fascination with operational and financial backing to scale.

Paris-based Vestiaire Collective has acquired Tradesy, the Los Angeles-based peer-to-peer luxury fashion resale platform. The deal brings together two major resale marketplaces to expand Vestiaire Collective’s presence and scale in the US, increase membership and inventory, and accelerate circularity and authentication capabilities across both platforms.

Tenth Avenue Commerce (TAC), a New York-based consumer e-commerce holding company, has acquired Lula's Garden, an Inglewood, California-based succulent gifting company. The acquisition adds Lula's Garden's eco-conscious gifting products and personalization capabilities to TAC's portfolio as part of its strategy to expand its online gifting and consumer brand offerings.

Backstage has acquired ShareGrid, a peer-to-peer marketplace for film and photography equipment rentals, expanding Backstage's suite of content-creation tools and entering the U.S. production rentals market. The deal was supported by TA Associates, which provides strategic investment guidance to Backstage.

Rugs Direct Holdings, backed by private equity firm L2 Capital Partners, has acquired Lightopia, an omnichannel lighting retailer with retail showrooms and an ecommerce store in Southern California. The deal expands Rugs Direct's product offering into the lighting category as an add-on to its home furnishings ecommerce platform to drive category expansion and cross-selling opportunities.

A&A Global Imports, LLC dba marijuanapackaging.com (a Boyne Capital portfolio company) has acquired Aphecal Enterprises, Inc. dba 420packaging.com, a supplier of packaging products and ancillary goods to the medical and recreational cannabis market. The add-on purchase expands A&A's e-commerce product assortment (including IP for the Squeezetops brand) and broadens its reach across cannabis packaging channels.

Sycamore Partners has acquired Digital Room, a Sherman Oaks-based e-commerce provider of customized marketing products, from an affiliate of H.I.G. Capital. Digital Room operates a portfolio of branded websites (including UPrinting, Signs.com and NextDayFlyers) and a coast-to-coast production network; Sycamore said it plans to support the company's next phase of growth and expand market leadership.

Narvar, the post-purchase customer experience platform, acquired Lumi, a digital marketplace for packaging and print products, to expand its post-purchase offering into packaging procurement and supply-chain transparency. The deal integrates Lumi’s marketplace and data-driven packaging tools with Narvar’s post-purchase platform to help D2C brands optimize packaging, reduce costs, and improve customer experiences.

Cart.com, the end-to-end ecommerce-as-a-service provider, has acquired 180Commerce, a Carlsbad-based marketplace-focused ecommerce agency. The acquisition brings 180Commerce’s marketplace management, advertising, content and analytics capabilities into Cart.com’s integrated commerce platform to expand marketplace services for Cart.com’s brand customers.

Klarna has acquired Inspirock, an online trip planner that uses AI to build personalized itineraries for travelers. Klarna will integrate Inspirock's planning and content capabilities into its app to enable its 90 million users to plan trips, shop for travel-related products, and pay in installments while offering enhanced advertising opportunities to Klarna's retail partners.

CCL Industries Inc. acquired Plum Paper LLC, a privately owned direct-to-consumer ecommerce business based in Oceanside, California, in an all-cash, debt-free transaction valued at approximately $26.0 million. The bolt-on purchase expands Avery's portfolio of web-to-print technologies and personalized stationery products, adding a company with forecasted 2021 sales of about $11.5 million and a high EBITDA margin.

Prospect Hill Growth Partners acquired a majority stake in Lifestyle Solutions, a drop-ship supplier of upholstered home furnishings serving the e-commerce channel. The founder and other selling shareholders retained significant ownership, CEO Ana Arun remains in place, and the investment will support channel expansion, new product development, and scaling the company’s supply chain and distribution network.

High Tide Inc. has completed the acquisition of DHC Supply LLC, which operates as Daily High Club, by way of its U.S. subsidiary High Tide USA Inc. The deal consideration included US$3.25 million in cash plus 839,820 common shares of High Tide, and adds a leading direct-to-consumer e-commerce platform for smoking accessories with ~15,000 subscription members and strong social followings.

Kian Capital completed a majority recapitalization of T Sportline, a Los Angeles-based e-commerce leader in the Tesla aftermarket, partnering with founders Jon Pek and Elie Rothstein who will remain involved in operations. The investment positions T Sportline to expand product lines, enter new channels, and accelerate growth as part of Kian's automotive aftermarket platform strategy.

Wix has acquired Modalyst, a dropshipping marketplace and supplier integration platform, to provide a native supplier marketplace and integrated dropshipping solution within the Wix eCommerce offering. The acquisition will allow Wix merchants to source products from vetted suppliers, import products to their stores, and enable white-label fulfillment integrated into the Wix dashboard.

Sleeping Bear Capital, a founder-focused private equity firm, has acquired Venice Longboards, a California-based e-commerce and lifestyle brand specializing in electric longboards. Founder Brett Casaccio will remain in his role and retain an ownership stake while Sleeping Bear plans to invest in the company’s e-commerce platform, marketing, distribution, customer service and product development to drive growth.

The Wheel Group (a portfolio company of Wynnchurch Capital) has acquired Tuff Stuff Overland, a Santa Ana–based direct-to-consumer e-commerce seller of overland/outdoor vehicle accessories. The acquisition expands TWG's product portfolio into rooftop tents, awnings and other overland gear to strengthen its presence in the truck, SUV and car enthusiast markets.

Integrated Media Company (IMC), a TPG platform, has acquired a majority stake in Venice, California-based StackCommerce, a commerce + content platform powering publishers and influencers. The investment will support further development of StackCommerce's marketplace and commerce tools to grow publisher revenue streams and expand partnerships with brands and publishers.

An affiliate of Boyne Capital has acquired a majority interest in CarCovers.com, a direct-to-consumer e-commerce retailer of vehicle covers and protection products founded by Jonathan (Jony) Volk. The investment is a new platform commitment from Boyne’s BCM Fund I and is intended to support CarCovers’ product expansion and accelerated growth under continued founder partnership.

1WorldSync, a portfolio company of Battery Ventures, has agreed to acquire CNET Content Solutions (CCS) from Red Ventures, with the transaction expected to close in Q4 2020. The deal expands 1WorldSync’s product content creation and syndication capabilities—adding CCS’s content-as-a-service, DataSource and ContentCast offerings to 1WorldSync’s Content Acceleration suite to serve retailers, manufacturers and marketplaces.

Provenance, a Los Angeles–based growth equity firm, has made a $40 million investment in MeUndies to support the brand’s next phase of growth. The capital will be used to expand product design, production and distribution capabilities, grow the MeUndies membership community, and accelerate omnichannel and international expansion.

OvareVentures, the growth initiative of OvareGroup, has acquired BE Outfitter, a San Diego–based direct-to-consumer outdoor gear brand. The acquisition brings BE Outfitter into OvareVentures' DTC portfolio and will provide marketing, strategy and distribution support across the OvareGroup platform.

Stem Holdings, Inc. agreed to acquire all outstanding shares of Driven Deliveries, Inc. in an all-stock transaction approved by Driven shareholders and expected to close in Q4 2020. The acquisition brings Driven's cannabis e-commerce and delivery-as-a-service technology into Stem's vertically integrated cannabis and hemp business to expand Stem's logistics, distribution and omnichannel capabilities.

Pattern, the PE-backed global ecommerce platform, acquired Enlisted Design—an award-winning industrial, packaging, branding and digital design agency—to integrate data-driven design into its ecommerce offering. The move (alongside Pattern’s acquisition of skincare brand Trophy Skin) follows Pattern’s $52M round of outside funding and is positioned as add-on acquisitions to deepen capabilities for Pattern’s brand partners.

NewSpring Growth, the growth equity strategy of NewSpring, has made a growth investment in FASHIONPHILE, a leading luxury recommerce e-commerce platform. The capital will be used to expand product assortment, bolster proprietary technology (including automation and AI for authentication), and scale the company's omnichannel footprint and fulfillment capabilities domestically and internationally.

Entertainment Benefits Group (EBG), a U.S.-based e-commerce operator of employee and membership travel & entertainment benefits platforms, has acquired Recreation Connection, a California-based provider of corporate entertainment ticket and services programs. The deal expands EBG’s portfolio and client reach by integrating Recreation Connection’s program (serving more than 2,500 companies) into EBG’s suite of employee perks platforms.

eDreams ODIGEO entered into an asset purchase agreement to acquire the AI-driven hotel booking platform Waylo (TheWaylo.com) from RoamAmore Inc. The acquisition gives eDreams access to Waylo's pricing-prediction technology and hotel domain expertise to strengthen its hotels and dynamic packages offering; the deal was expected to close by eDreams ODIGEO's fiscal Q4 2020 (calendar Q1 2020), subject to customary conditions.

Assurance Mezzanine Fund (Assurance Mezz) has completed a growth investment in Pawz, Inc., an e-commerce brand that sells dog‑themed apparel, merchandise and jewelry. Pawz has a large social following (over 2.5 million) and donates 10% of profits to no‑kill dog shelters; the capital is intended to support the company's growth and expansion.

Syndigo, a portfolio company of The Jordan Company, has acquired SellPoints, an Emeryville-based eCommerce optimization platform and subsidiary of ConversionPoint Technologies. The acquisition expands Syndigo's enhanced content and conversion analytics capabilities to better serve brands and retailers across its syndication network; terms were not disclosed.