E-Commerce Acquisitions in Texas

2A Group, LLC has acquired the CheaperThanDirt.com brand and its ammunition and shooting-accessory inventory. The acquisition (made through subsidiaries) will be integrated with 2A Group’s existing ecommerce operations (including LuckyGunner.com); firearms inventory and the firearms division were not purchased and will not be offered on the site.

An affiliate of H.I.G. Capital has completed the acquisition of Health-E Commerce, the Dallas-based e-commerce retailer operating FSAstore.com, HSAstore.com and the Caring Mill private label. The majority stake in Health-E Commerce was previously held by BPOC (since 2019); H.I.G. will partner with management to expand product selection, telehealth services and technology integrations with third-party administrators to drive growth.

Havenly, the Denver-based interior design service and home furnishings company, has acquired direct-to-consumer home decor brand The Citizenry. The acquisition expands Havenly's portfolio of DTC home brands and broadens its furniture, textiles and home decor offerings; financial terms were not disclosed.

The Ambr Group, an omnichannel e-commerce brand platform, acquired Profound Commerce, a brand holding company that operates 15 e-commerce brands. The deal increases Ambr’s portfolio to 45 brands and reinforces its Amazon-first, omnichannel scale strategy while adding senior leadership hires to support growth.

Forge Equity Partners has acquired LocalSodFarm.com, a Watauga, Texas-based e-commerce platform specializing in sod supply and installation. The transaction, which closed January 19, 2024, was advised by Generational Equity and is intended to support growth through investments in people, processes, technology and strategic expansion.

Berlin-based eCommerce aggregator SellerX has signed an all-share agreement to acquire U.S.-based Elevate Brands, creating SellerX Group with more than 80 Amazon-native brands and combined annual sales of roughly €400m. Existing investors (led by Sofina with participation from L Catterton, Cherry Ventures, Felix Capital, 83North, Upper90 and TRCM Fund) committed €60m+ of new equity and the combined business will receive an expanded credit facility to pursue further M&A and international expansion.

3Z Brands has acquired Nolah Sleep, adding the sleep-technology mattress brand to its vertically-integrated direct-to-consumer mattress platform. Nolah will continue to operate under its independent brand alongside 3Z’s other sleep brands (Helix Sleep, Brooklyn Bedding, Bear Mattress), allowing 3Z to expand its product capabilities and DTC market presence in the United States.

Exemplis, a California-based furniture manufacturer, has acquired Edloe Finch, the Texas-based direct-to-consumer e-commerce retailer and parent company of Albany Park. The deal expands Exemplis’s portfolio of residential furniture brands while Edloe Finch’s founders, Darryl and Jessica Sharpton, will continue to run the business and operate independently within the Exemplis family.

Cathay Capital completed a strategic growth investment in CPAP.com, the Houston-based direct-to-consumer e-commerce leader for CPAP and sleep apnea products. Stellus Capital Management provided unitranche senior debt financing and an equity co-investment to support the transaction; CPAP.com founders Johnny and Carolyn Goodman remain in leadership and on the new holding company board.

Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition owned by investment vehicles managed by The Carlyle Group, has acquired Bullymake, a direct-to-consumer subscription box for heavy-chewing dogs. The acquisition expands Manna Pro’s direct-to-consumer and omnichannel presence, adding Bullymake’s roughly 1 million annual boxes and subscription capabilities to its portfolio.

Retail Ecommerce Ventures (REV) acquired certain RadioShack brands and related assets to relaunch RadioShack as an online-first, ecommerce-focused business. The former owners retained a minority stake while REV plans to leverage its ecommerce expertise to grow RadioShack's global online presence.