Newtown Lane Marketing Merges with Appgate; Magnetar Invests $25M

Investcorp Takes Majority Stake in SEC Newgate

July 3, 2023

Marketing & Advertising

Investcorp signed a definitive agreement to invest approximately $100 million to acquire a majority stake in SEC Newgate, valuing the Italy-headquartered strategic communications and advocacy group in excess of $250 million. The deal (subject to customary closing conditions) will support SEC Newgate's growth strategy — including geographic expansion across EMEA and APAC and growth via M&A — while existing shareholders roll over roughly 100% of their equity.

Motion Agency Acquires New North

April 21, 2023

Marketing & Advertising

Motion Agency, a podcast and content agency for B2B tech companies, has acquired New North, a B2B tech marketing agency led by founder Tobin Lehman. The deal adds New North’s accounts-based marketing, implementation and lead-generation capabilities to Motion’s offering and creates cross-sell opportunities for both firms.

Aliter-backed Athera Healthcare Acquires Newgate Technology

August 7, 2024

Healthcare Services

Athera Healthcare, a portfolio company backed by private equity firm Aliter, has acquired Newgate Technology, a UK provider of hospital management and inventory traceability software. The deal expands Athera's healthcare technology and data analytics capabilities by adding Newgate's surgical instrument tracking and clinical inventory solutions to the Athera Healthcare Group.

West Lane Capital Partners Acquires Majority Stake in Non-Foods Marketing Corp

October 21, 2020

Retail

West Lane Capital Partners LLC has acquired a majority stake in Non-Foods Marketing Corp. (NFM), a New York–based national buying service and product developer that sells products under the Living Concepts brand. Founder and CEO Tony Gusta will remain an owner and continue as CEO as West Lane plans to expand NFM's customer, product and vendor base and broaden distribution domestically and internationally; terms were not disclosed.

Granite Creek Capital Partners Makes Growth Investment in Madwire

July 16, 2024

Marketing & Advertising

Granite Creek Capital Partners has made a growth capital investment in Madwire, the Fort Collins-based provider of Marketing 360, a combined marketing software and services platform for SMBs and franchises. The founders Joe and JB Kellogg will remain as co-CEOs and Granite Creek partner Brian Boorstein joined Madwire's board to support expansion, product automation, and enterprise partnerships.

Absolute Software Acquires NetMotion from The Carlyle Group

July 1, 2021

Cybersecurity

Absolute Software Corporation completed its acquisition of NetMotion Software, Inc. from The Carlyle Group for approximately $340 million in cash, funded with about $65 million of cash on hand and a $275 million secured term loan from Benefit Street Partners. The deal integrates NetMotion's ZTNA and mobile VPN capabilities into Absolute's Endpoint Resilience platform to expand network access and zero-trust capabilities for remote and hybrid workforces.